This February sees organic baby and kids food brand Ella’s Kitchen rolling out new packaging for their baby dry cereals, with design by Biles Inc. The Surrey-headquartered agency was appointed by the company as its branding and packaging design partner following a strategic pitch in July 2015. Originally founded in 2006, Ella’s Kitchen is currently claimed […]
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Border Biscuits, which generated more than £14.5 million in sales in its last financial year, has announced the launch of its new brand identity developed by brand consultants, Coley Porter Bell. The work – rolled out at the end of January 2016 – aims to modernise the brand to help make it more competitive in the […]
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Well-known confectionery brands Maynards and Bassetts have announced they are joining forces in an effort to “reinvigorate” the adult candy market. This master brand revamp, which includes new branding and a total packaging redesign, was handled by strategic brand and packaging design agency Bulletproof. The agency was appointed by brand owner, Mondelēz International in March 2015, on […]
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SHS Drinks has relaunched its range of bottlegreen cordials, sparkling presses, and tonics, featuring designs by brand and design agency Ziggurat Brands. This is the latest stage in a partnership lasting more than a decade between bottlegreen and Ziggurat Brands, which has seen the range grow from fledgling start-up to household name. When Ziggurat Brands […]
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McVitie’s Cakes has launched three new limited edition Halloween Jaffa Cake packs, designed by Springetts. Building on the masterbrand relaunch earlier this year, all three packs feature a plethora of ‘scary imagery’. “We created a Halloween coffin, based on the McVitie’s brand cartouche, and used that as the focus of the spooky branding,” says Springetts […]
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Trebor has revealed a rejuvenated brand identity and packaging. The British brand, which has been making mints for over a hundred years including Extra Strong Mints, Softmints and Soft Fruits, tasked brand and packaging design agency Bulletproof with creating a design that would “celebrate Trebor’s rich heritage while packing a visual punch” on shelf. As […]
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London based design consultancy, Pemberton & Whitefoord, produced the identity and brand realisation for Love Food, a sub-brand within USA-based retailer, Fresh & Easy Neighborhood Market. “P&W ensured the essence of the brand became its identity for the Los Angeles fresh food producer with a simple, strong and memorable logo design,” said an agency spokesperson. […]
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