Coley Porter Bell Updates Logo and Packaging for Jordans

Breakfast cereal brand Jordans has revealed the new packaging design for its Granola range. Hitting the shelves this month, the British manufacturer tasked branding consultancy Coley Porter Bell to develop the new look. “Jordans wanted to build on its heritage and straightforward approach to making Granola with the best tasting natural ingredients, whilst keeping the […]
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& SMITH and We All Need Words Create Identity for Elderbrook Drinks

David Folkman and Craig Jones quit their jobs at Innocent Drinks to start Elderbrook Drinks last year. Their new brand, created by & SMITH and We All Need Words, aims to call out the overclaims of big sugary soft drinks and squash, and simultaneously mocks the latest health fads. The identity also showcases the work of […]
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Pentagram Creates New Identity and Branding for Snap Kitchen

Pentagram’s Paula Scher and her team have created a new brand identity for take-away chain Snap Kitchen. The launch of the new identity is being introduced with the Austin-based company’s expansion to the East Coast, where it is opening seven new locations in Philadelphia this year. The new Snap Kitchen logo pairs a wordmark with […]
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B&B Studio Creates New Logo and Identity for Dalston Cola

The Dalston Cola Company has unveiled a new visual identity by B&B studio, as it seeks to move from niche, craft drinks company, to established brand. Originally launched back in 2012 by Duncan O’Brien, the drinks are handmade in East London using 100 per cent natural and locally sourced ingredients. B&B says it has retained some of […]
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ASHA Rebrands Jude’s Ice Cream

Gloucester-based consultancy ASHA has redesigned the branding and packaging for British ice cream brand, Jude’s. The refreshed design incorporates a new logotype as well as an ice cream ‘kite mark’ bearing the words “Great British ice cream”. The packs, meanwhile, feature new colour combinations with ‘hand painted’ stripes to help differentiate between the various flavours. […]
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Dragon Rouge Designs Danone’s New Oykos ‘Whip’n’Mix’

Design agency Dragon Rouge has created the packaging for Whip’n’Mix, a new product offering from Danone’s Greek-style yogurt sub-brand, Oykos. The range comes in three fruit flavours, namely, strawberry, blueberry and cherry. Having created the original Oykos design in 2013, the new design builds on the dark blue colour and typographic logo style of Oykos but introduces a cloud […]
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Dragon Rouge Brands Danone’s New ‘Light & Free’ Yogurt

Design agency Dragon Rouge has created the branding for Danone’s new ‘Light & Free’ product offering. Aimed at young adults, the Greek Style yogurt is claimed to have over 30% fewer calories than most full fat fruit yogurts and is made with no added sugar and zero fat. “Building on the upbeat name Light & Free, […]
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