• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Snapple Unveils New Logo and Packaging Design

By Editor June 15, 2015

Categories: Food

Snapple-drink-logo-design-packaging

New York-headquartered brand agency and retail design consultancy CBX has unveiled new graphics for tea and juice drinks brand, Snapple.

Coming at a time when the company is trying to to ramp up growth in markets across the United States and globally, the refresh touches all Snapple products, which includes more than 20 different flavours of regular and diet teas and juice drinks.

The new Snapple logo includes a sun graphic in a hand-drawn style to provide the “playful, natural character” of the brand, according to the designers. The evolved logo also uses letterforms with a bit more movement, yet maintains the curl of the well-known Snapple ‘S’.

The new design further includes a hand-drawn New York skyline, which aims to emphasise Snapple’s New York roots.

Additionally, CBX has created an Earth icon to embody “Made from the Best Stuff on Earth,” one of the brand’s trademarked statements, which dates back to its Brooklyn storefront origins. “We wanted to make that statement more ownable,” says Rick Barrack, chief creative officer for CBX. “And we carried this element through to the top of the Snapple cap.”

The refresh includes the use of flavour captions such as “Life’s a Peach”, “Lemon Large”, “Takes 2 to Mango” and “Kiwi Meets Berry”.

“The captions help establish a sense of delight in Snapple’s great flavors,” says Satoru Wakeshima, CBX general manager, “and unlike its competitors, Snapple doesn’t take itself too seriously. These visual and verbal elements of the refresh work together for a uniquely engaging experience and add to the brand’s approachability.”

Snapple was originally founded in 1972 in Greenwich Village, New York. The brand is now available throughout the United States and forms part of the Dr Pepper Snapple Group.

Snapple-drink-logo-design-packaging-3

Snapple-drink-logo-design-packaging-4

Snapple-drink-logo-design-packaging-5

Snapple-drink-logo-design-packaging-2

CBX
www.cbx.com

Tags: CBX, Dr Pepper, hand-drawn, juice, lemon, logo design, New York, packaging design, Rick Barrack, Satoru Wakeshima, sketch, soft drink, strawberry, sun, tea, typography, yellow

SEE ALSO:

  • New Logo and Packaging Design Unveiled for Jacob’s
  • Pearlfisher Redesigns innocent On-the-Go Juice Range
  • Music Provider Spotify Unveils New Look
  • Pentagram Designs New Identity for Bike New York
  • Robot Food Rebrands Panda Drinks
  • Bluemarlin Unveils New Design for ‘Rocks’ Drinks

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Hummingbird Botanicals Rebrands as ‘Onáya’, Gets New Logo
  • Online Dating Site Match Launches New Look by COLLINS
  • Marinus Pharmaceuticals Reveals New Logo Design
  • Belvoir Farm Unveils New Logo and Packaging by B&B studio
  • Hulsbosch Brands New ‘Woofin’ Good!’ Dog Food Range
  • Conran Design Group Launches Branding for Viatris
  • Sony Music Publishing Returns with New Logo Design
  • COLLINS Rebrands the San Francisco Symphony
  • Hulsbosch Creates Logo and Packaging for ‘Coles Kitchen’

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.