Florida Crystals Sugar Unveils New Logo and Packaging

Florida Crystals – said to be the only grower of organic sugarcane in the whole of America – has revealed a fresh look that includes a new logo and packaging design across its entire range. “For the past 60 years, we’ve grown, harvested and milled sugarcane giving us full visibility of how our specialty cane […]
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Okaybro Brands Cannabis Licensing Platform – ‘Canopyright’

As the cannabis industry continues to see rapid growth, especially in North America, cannabis growers, suppliers, brands and consumers are all said to be looking for a more transparent, equitable environment that incentivises and rewards breeders. Describing itself as a “decentralised herbarium”, Canopyright is stepping into the breaches as an industry licensing program that hopes […]
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This Way Up Creates Branding and Packaging for New Plant-Based Cheese Range – ‘Nurishh’

This Way Up, a London-based design agency specialising in healthier food and drink, has created the branding and packaging for ‘flexitarian’-focused new plant-based cheese range, “Nurishh”. In 2020, one of the world’s largest dairy companies, the Bel Group, acquired All in Foods, a French plant-based cheese startup, with the mission to launch a globally recognised […]
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Growers Announces Rebrand, Unveils New Logo

Growers, a technology company focused on making it easier to do business with farmers, has undergone a brand refresh ahead of the commercial launch of its flagship product this summer. The complete revamp of www.growers.ag, new logo, visuals, and messaging are designed “to create distinction and differentiation amongst the sea of agtech look-alikes,” says the […]
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Pyure Organic Reveals New Logo and Packaging

Pyure Organic, said to be one of the fastest-growing U.S. brands in the low-to-no-calorie sweetener category, has announced a major rebrand of its organic and non-GMO plant-based sweeteners, baking mixes, milk modifiers, and spreads. The Naples, Florida-headquartered company says it partnered with marketing and media agency Ideabar to develop integrated marketing strategies to accelerate business […]
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Hulsbosch Rebrands Australian Institute of Botanical Science

The Australian Institute of Botanical Science has unveiled a new identity created by brand and design agency, Hulsbosch. The new name and visual identity, it is hoped, will engage a wider audience as the organisation builds a new National Herbarium of New South Wales at the Australian Botanic Garden Mount Annan to join the award-winning […]
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New Smoothie Brand ‘Mockingbird Raw Press’ Launches with Identity by B&B studio

B&B studio has created the logo and identity for Mockingbird Raw Press, a new smoothie and juice brand from food products company, Life Health Foods UK. Encompassing brand positioning, creative strategy, naming, brand design and packaging, the look and style for the nascent drinks label aims to “reintroduce emotion into a now purely functional category”. […]
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