America’s Cadence Bank Unveils Its New Logo Design

Cadence Bank has this week unveiled an essential component of its new brand identity: its new logo design. The new logo comes on the back of a merger between BancorpSouth Bank and Cadence Bank, which was officially completed back in October 2021 – becoming the new Cadence Bank in the process. “Both of our legacy […]
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Okaybro Brands South Mountain, Shredderhosen, and Birch Bicycle Co.

Dave Taylor at Seattle-headquartered agency Okaybro has created the new identity for South Mountain Products as well as two of its brands, Shredderhosen and Birch Trail Bicycle Co. Based in the northwestern area of the USA that lies between the Pacific Ocean and the Cascade mountain range, South Mountain Products “makes things for mountain people”. […]
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Florida Crystals Sugar Unveils New Logo and Packaging

Florida Crystals – said to be the only grower of organic sugarcane in the whole of America – has revealed a fresh look that includes a new logo and packaging design across its entire range. “For the past 60 years, we’ve grown, harvested and milled sugarcane giving us full visibility of how our specialty cane […]
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Okaybro Brands Cannabis Licensing Platform – ‘Canopyright’

As the cannabis industry continues to see rapid growth, especially in North America, cannabis growers, suppliers, brands and consumers are all said to be looking for a more transparent, equitable environment that incentivises and rewards breeders. Describing itself as a “decentralised herbarium”, Canopyright is stepping into the breaches as an industry licensing program that hopes […]
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This Way Up Creates Branding and Packaging for New Plant-Based Cheese Range – ‘Nurishh’

This Way Up, a London-based design agency specialising in healthier food and drink, has created the branding and packaging for ‘flexitarian’-focused new plant-based cheese range, “Nurishh”. In 2020, one of the world’s largest dairy companies, the Bel Group, acquired All in Foods, a French plant-based cheese startup, with the mission to launch a globally recognised […]
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Growers Announces Rebrand, Unveils New Logo

Growers, a technology company focused on making it easier to do business with farmers, has undergone a brand refresh ahead of the commercial launch of its flagship product this summer. The complete revamp of www.growers.ag, new logo, visuals, and messaging are designed “to create distinction and differentiation amongst the sea of agtech look-alikes,” says the […]
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Pyure Organic Reveals New Logo and Packaging

Pyure Organic, said to be one of the fastest-growing U.S. brands in the low-to-no-calorie sweetener category, has announced a major rebrand of its organic and non-GMO plant-based sweeteners, baking mixes, milk modifiers, and spreads. The Naples, Florida-headquartered company says it partnered with marketing and media agency Ideabar to develop integrated marketing strategies to accelerate business […]
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