Branding agency Ragged Edge has created a new visual and verbal identity for online mortgage broker, Trussle.

The latter is said to have been borne out of founder and CEO Ishaan Malhi’s struggle to secure a mortgage for his first home.

“There’s too much jargon, too much complexity and not enough transparency. Millions of people lose out financially, and emotionally, as a result,” says Malhi. “At Trussle, we’re tackling this head on. We’re making the mortgage journey simpler and more intuitive, removing lots of the hurdles and helping save people money in the process.”

“Trussle opens doors at every stage of the home ownership journey. This central thought led to a brand idea – Open Doors – that could manifest itself across every area of the business – from design, to product development, to customer service,” adds Max Ottignon, co-founder of Ragged Edge.

The company’s refreshed look therefore includes an all-new ‘swinging door’ logo that was “inspired by the purity of an architect’s drawing”, according to the designers. And accompanying the new symbol is an equally new customer-facing tagline, ‘The home of home ownership’.

Ragged Edge has further written, designed and illustrated a poster campaign that will run across new Routemaster buses and on tube car panels.

Ragged Edge \ www.raggededge.com
Trussle \ www.trussle.com