WorkWell Unveils New Logo Design

WorkWell, an American company that aims to prevent and treat sprains, strains, and back pain in the workplace, has unveiled a refreshed logo, brand identity, and website. The logo has been completely redesigned, adopting a modernised look that company bosses say better reflects who WorkWell is today; it is further claimed to symbolise a “dynamic […]
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University of Cambridge Athlete Performance Programme Reveals New Logo and Identity by Offthetopofmyhead

Offthetopofmyhead has created the new logo and graphic identity for the University of Cambridge Athlete Performance Programme (UCAPP). As well as being recognised for its excellence in education, the world-famous University has produced some of the world’s greatest sportsmen and women. Its students and alumni have won 194 Olympic medals across an array of sports […]
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Conran Design Group Rebrands Princeton University’s Design Nation Conference

Design and branding agency Conran Design Group has partnered with Princeton University’s student-run, undergraduate-focused business organisation Business Today to create a new logo and identity for their annual Design Nation Conference. Business Today asked Conran to carry out the rebrand following an executive seminar led by the agency’s senior designer Annie Yang at last year’s […]
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Restaurant Tech Company Fishbowl Reveals New Identity

Personica, a marketing and analytics platform created specifically for restaurants, has launched its new identity, changed from its former brand Fishbowl. Founded 20 years ago by a team of restaurant professionals who wanted a better way to connect with their guests, the Fishbowl brand claims to have invented the “eClub” – effectively an email marketing […]
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Port Adelaide FC Reveals 150th Anniversary Logo Design

Australian rules football side Port Adelaide has revealed a commemorative logo ahead of the club’s 150th anniversary in 2020. The logo is set to feature on both the club’s Australian Football League (AFL) and South Australian National Football League (SANFL) jerseys, with the former division host to the club’s senior team (who go by the […]
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Aer Lingus Reveals New Logo and Livery

Aer Lingus has unveiled a refreshed brand with updated logo design and new aircraft livery. The brand’s new logo retains but restyles the well-known shamrock, adding a tilt “to symbolise dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand.” The Irish company says more than 50 shamrock designs were considered […]
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Canadian Airline WestJet Unveils New Logo and Livery Design

WestJet – said to be Canada’s second largest air carrier – has unveiled a new logo and livery design. In terms of the refreshed logo, the font has been updated to Bliss, to give the WestJet wordmark “a more uniform and current style”. The logo also now uses a single colour to soften the regional […]
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