Online advertisement specialist, Criteo, has unveiled a new look that includes a refreshed logo, visual identity, and brand positioning dubbed “The Future is Wide Open.” Founded in 2005, the Paris-headquartered company serves personalised ads across websites on behalf of e-commerce companies. “The time is right for a new brand identity and rally cry, as we […]
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SPi Global, a business process outsourcing (BPO) provider headquartered in Manila, has announced the launch of its new name as Straive (pronounced “strive”). The brand refresh reportedly comes on the back of a number of developments in recent years including several acquisitions, as well as new revenue streams for the over 40-year-old Philippines business that […]
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MSTS, a global B2B payment and credit solutions provider, has today revealed an all-new brand identity and name – “TreviPay”. The Kansas-headquartered company says the new branding reflects its role as the preferred B2B payment provider for a number of leading Fortune 500 companies such as Alibaba, as well as other small- to mid-sized businesses. […]
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Personica, a marketing and analytics platform created specifically for restaurants, has launched its new identity, changed from its former brand Fishbowl. Founded 20 years ago by a team of restaurant professionals who wanted a better way to connect with their guests, the Fishbowl brand claims to have invented the “eClub” – effectively an email marketing […]
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Cognate BioServices, an American company specialising in the manufacture of cell and cell-mediated gene therapy products, has announced the launch of its new corporate brand identity, redesigned logo, and website across its portfolio of services and companies. The changes come at a time when the company says it is evolving its service offerings and expanding […]
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Global consultancy, Brandpie, has created the new logo and identity design for Entrepreneurs’ Organization (EO). The agency worked with EO to develop a new purpose, positioning and differentiating identity for the non-profit organisation that claims to “engage leading entrepreneurs to learn and grow”. Last year, having outgrown the identity and positioning it adopted in a […]
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Conran Design Group has created the logo and branding for the just launched, subscription-based web security company, Clario. With their bloated software, malware, and endless popups, antivirus companies seem to have gotten a bad reputation. To challenge this, Conran has come up with a visual and verbal identity for London-based Clario that is claimed “humanises, […]
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