Personica, a marketing and analytics platform created specifically for restaurants, has launched its new identity, changed from its former brand Fishbowl. Founded 20 years ago by a team of restaurant professionals who wanted a better way to connect with their guests, the Fishbowl brand claims to have invented the “eClub” – effectively an email marketing […]
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Cognate BioServices, an American company specialising in the manufacture of cell and cell-mediated gene therapy products, has announced the launch of its new corporate brand identity, redesigned logo, and website across its portfolio of services and companies. The changes come at a time when the company says it is evolving its service offerings and expanding […]
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Global consultancy, Brandpie, has created the new logo and identity design for Entrepreneurs’ Organization (EO). The agency worked with EO to develop a new purpose, positioning and differentiating identity for the non-profit organisation that claims to “engage leading entrepreneurs to learn and grow”. Last year, having outgrown the identity and positioning it adopted in a […]
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Conran Design Group has created the logo and branding for the just launched, subscription-based web security company, Clario. With their bloated software, malware, and endless popups, antivirus companies seem to have gotten a bad reputation. To challenge this, Conran has come up with a visual and verbal identity for London-based Clario that is claimed “humanises, […]
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The national centre for ground-based nighttime astronomy in the United States, known as the National Optical-Infrared Astronomy Research Laboratory, has announced a name change from “OIR Lab” to “NOIRLab” (pronounced “no-wah-lab”), an abbreviation of its longer formal name. The organisation’s reformulated name is to be accompanied by an all-new emblem, which is claimed to have […]
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Winston-Salem’s Innovation Quarter has announced new branding, including a redesigned logo, a new interactive website and a simplifying of its name, shifting from Wake Forest Innovation Quarter to Innovation Quarter. Until 2013, the innovation district was named Piedmont Triad Research Park. The name changed to Wake Forest Innovation Quarter in 2013 as a master plan […]
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Imbed Biosciences, a biotech company that specialises in the development of new therapies for burns, chronic ulcers, and surgical wounds, has revealed its new corporate and product brand identities, redesigned logo, and websites. The changes reportedly come at a time when the company is seeing wider clinical adoption of its flagship next-gen antimicrobial wound dressing, […]
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