Buffalo Sabres Reveal New Logo and Uniform Designs

NHL ice hockey team the Buffalo Sabres have revealed new retro-inspired home and away uniforms featuring a refreshed logo design. The redesigned jerseys mark a return to the original royal blue, gold, and white colour scheme worn by the team for 26 years starting in 1970, which was the Buffalo, New York-based club’s inaugural year. […]
[READ MORE]

Charlotte FC Reveals Name and Logo Ahead of 2022 MLS Start

Major League Soccer’s 30th franchise has revealed its name, crest, and colours ahead of its official on-field footballing debut in 2022. Created in partnership with New York-based design agency Doubleday & Cartwright, Charlotte Football Club’s new ‘fan-driven’ branding has been nearly 10 months in the making. “In order to get the fans-eye view, we immersed […]
[READ MORE]

America’s Oldest Flour Company Unveils New Logo Design

America’s oldest flour company is from now on to be called King Arthur Baking Company, and its all-new logo, which features a wheat crown, is claimed to celebrate the brand’s commitment to baking. Since its founding in Boston, Massachusetts, in 1790, King Arthur has evolved from being America’s first flour company to becoming a major […]
[READ MORE]

Simply 7 Introduces New Logo and Packaging

Australian food brand Simply 7 Snacks has introduced two new snacks – Sea Salt Veggie Straws and Fiery Pepper Lentil Chips. In addition to bringing two new products to market, the Melbourne-headquartered company has launched a new, fresh look with redesigned branding and packaging, The latter not only introduces a blue background complete with an […]
[READ MORE]

Theragun Announces New Name and Logo

Theragun, a maker of percussive massage therapy devices, has announced this week its rebranding to Therabody. In addition to the rebrand, the tech wellness company is launching a USDA-certified organic CBD line, TheraOne as well as Theragun’s fourth generation percussive massage product line, which also sees the introduction of the brand’s new in-house developed motor. […]
[READ MORE]

Pluto TV Introduces All-New Logo Design

American free streaming television service Pluto TV has launched a new logo and visual identity as part of the company’s largest ever consumer marketing campaign. Described as “a major evolution” of its previous branding, Pluto TV’s refreshed look includes an updated logo, a “retro-future” colour palette, and a new brand tagline, namely, “Drop In. It’s […]
[READ MORE]

Royal Astronomical Society Marks Bicentenary with New Logo

Britain’s world-famous Royal Astronomical Society (RAS) has revealed a new logo design as part of its bicentenary celebrations. The new symbol, which also gets an animated variant, forms the centrepiece of a rebrand carried out by London-based design consultancy, Johnson Banks. Inspired by, among other things, the Society’s motto ‘Let whatever shines be observed’, the […]
[READ MORE]