Ice Cream Chain Baskin-Robbins Reveals New Logo and Packaging Design

Multinational ice cream chain Baskin-Robbins has refreshed its logo, packaging, and employee uniforms as part of a major rebranding effort. The updated logo design retains the number “31”, which represents the company’s famous “31 flavours” slogan that it first started using back in the 1950s – and which was originally based on the idea of […]
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Alliance Data Rebrands, Reveals New Name and Logo Design

Alliance Data has announced a name change to “Bread Financial”, which will see the American company’s prior market-facing brands now becoming unified under a single brand for the very first time. The ‘new’ name is in fact an old one, having previously belonged to the buy-now-pay-later startup that Alliance Data acquired back in December 2020 […]
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Bureau of Indian Education Reveals New Logo Design

The Bureau of Indian Education (BIE) has revealed its official logo design; this is the first logo for the American organisation since it became a bureau back in 2006. The initial logo design was created by Kayla Jackson, a member of the Pyramid Lake Paiute Tribe who is also a graduate of the Bureau’s Haskell […]
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Labelling Software Company Loftware Reveals New Logo

Loftware, which is said to be the largest labelling software company in the world, has revealed a new look, solidifying the unification of Loftware and Nicelabel into one integrated Loftware global brand. The refresh comes after a busy year for the company, in which it claims to have experienced record growth in customer sales and […]
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Italian Football Federation Introduces New Logo

Italian football’s governing body, the Federazione Italiana Giuoco Calcio (FIGC), has this past week introduced an all-new logo design. The new badge was officially revealed on Monday night by FIGC president Gabriele Gravina at Garage Italia, a historic service station turned creative workshop located in Milan. He was joined on stage by Lapo Elkann, president […]
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Chicago Fire FC Unveils New Logo Ahead of 2022 Season

American soccer outfit Chicago Fire FC has revealed a new primary logo and visual identity following what it says was a long “fan-focused” project that reportedly saw over 20,000 club fans, supporters, and Chicagoans at large play a role in shaping the new look. Created by football logo specialist Matthew Wolff, the new crest’s core […]
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P&W Creates Logo and Packaging for ‘VITASMART’

Pemberton & Whitefoord LLP has designed the logo and packaging for a new range of female supplements called “VITASMART”. The identity and branding aims to stand out in the growing vitamins, minerals, and supplements (VMS) category, and features a distinct brand marque in the form of a ‘V’ with wings, which is claimed to indicate […]
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