Beauty supplier, WWP Beauty has officially unveiled its revamped brand, complete with a new logo design, new website, and a redefined message and business outlook. The Los Angeles-headquartered company, which claims to have experienced record growth in 2020 despite the pandemic, provides a formulation, packaging, accessories, design, engineering, and in-house manufacturing service to the global […]
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‘Eco-friendly’ skincare brand MyCHELLE Dermaceuticals has marked its 20th anniversary by revealing both a new logo and packaging design scheme. Said to be the result of a year-long consultation with fans as well as retailers, the American company’s new look is based on a “Power from Within” theme, and is designed “to create a deeper […]
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Luxury hemp-based CBD and cannabis-infused topical brand, Humble Flower, has unveiled a new look and revamped website following its recent acquisition by cannabis company, Indus Holdings. Founded in Humboldt County, California and now based in Los Angeles, Humble Flower’s product line offers a variety of items that are claimed to provide topical relief from pain, […]
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Prominent London agency Someone has been working with Asta Valentaite — the popular Lithuanian model and stylist — to develop her new personal visual brand identity. Asta, who currently has over 60,000 followers on Instagram, is said to be an in-demand consultant to the fashion and beauty sector, and is well-known for her work on […]
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US makeup brand, OFRA Cosmetics, has unveiled an all-new look complete with an overhauled logo as well as refreshed packaging design. Founded in 1998 and based in Florida, the company initially targeted its cruelty-free and vegan makeup line at beauty professionals, especially those training at cosmetology schools. However, with the rise of social media, the business […]
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Branding agency Robot Food has created the identity for Performance Lab, a new range of dietary supplements developed by London-headquartered Opti-Nutra. Described as a “lifestyle brand for performers”, the range is comprised of Performance Lab and Performance Lab SPORT, with the vitamins and minerals being made using “scientifically driven formulas”. According to Robot Food the business needed an identity […]
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London-based branding consultancy Workroom has come out a winner at the biennially-held REBRAND 100 Global Awards. It picked up one of just five ‘2018 Best of Awards’ for its rebrand of beauty products manufacturer Coty, which the agency also claims was its largest-ever rebranding programme. Workroom says both the new logo and strapline were designed […]
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