ShopTalk Creates Logo and Branding for Electric Sports Car Firm – Piëch

London-based studio ShopTalk has created a bespoke brand typeface for Swiss electric car start-up, Piëch. Described as a “geometric sans serif font that marries European tradition and electric innovation”, Piëch Sans has also been used to create the automotive brand’s main logo. “The design of the typeface references Swiss Style, also known as the International […]

Name and Logo of New All-Electric Subaru SUV Revealed

Japanese car giant Subaru has announced that the brand’s all-new, all-electric SUV will be named “Solterra” and it is scheduled to go on sale in 2022. A new global model targeted at the small-to-medium family car segment, Solterra will be the first Subaru vehicle to be built on the company’s all-new EV architecture, which has […]

‘Castrol ON’ Launches with Logo and Packaging by Williams Murray Hamm

Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of ‘e-fluids’ for the electric vehicle market. Launching from this month onward, Castrol ON visibly signals the business’s move into electric mobility. The automotive lubricants giant approached […]
[READ MORE] Reveals Brand-New Logo

Online parking portal has unveiled a brand-new look and ethos with a renewed focus on electric vehicle parking and charging. The complete rebrand with new P logo, new website design, and social pages, follows a recent £5m funding investment from Pelican Capital, which says it will use to further develop its proprietary technology. […]

General Motors Updates Logo for New EV Era

General Motors has debuted a new logo as part of a comprehensive marketing campaign dubbed “Everybody In” that is aimed at accelerating the mass adoption of electric vehicles. The American car manufacturer says the new brand identity is designed for a digital-first environment, with the refreshed logo described as having a “more modern and vibrant […]

Lotus Reveals Name and Logo of New Electric Hypercar

British sports car brand Lotus has revealed the name of its new all-electric hypercar, which is due to start production in 2020. The announcement was made this past weekend at the annual Goodwood Festival of Speed held in West Sussex, England. Dubbed as “the world’s first British EV hypercar”, the model will be called “Evija”; […]

China’s Geely Launches New Electric Car Brand – ‘Geometry’

Geely, currently the biggest car manufacturer in China, has launched a new ‘premium’ all-electric vehicle brand. Called “Geometry”, the new mark has plans to launch 10 pure electric models by 2025, targeting multiple segments including saloons, SUVs, crossovers, and MPVs. The first model, dubbed “Geometry A”, has this week made its official global public debut […]