• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

ShopTalk Creates Logo and Branding for Electric Sports Car Firm – Piëch

By Editor February 23, 2022

Categories: Automotive

London-based studio ShopTalk has created a bespoke brand typeface for Swiss electric car start-up, Piëch.

Described as a “geometric sans serif font that marries European tradition and electric innovation”, Piëch Sans has also been used to create the automotive brand’s main logo.

“The design of the typeface references Swiss Style, also known as the International Typographic Style, which emerged in Europe during the 1950s and came to define the mid-century Modernist graphic design of the era,” explains the design team at ShopTalk.

Adding: “The geometric letterforms are largely based on circles, taken from the dieresis (the dots from the logomark) which forms part of the hero brand identity, as well as borrowing from dynamic curves found on the Piëch car itself – such as a ‘j’ that references the cars’ lights.”

The custom font comes in nine weights along with a total of 562 glyphs, while also spanning 94 different languages.

The bespoke typography and wider Piëch visual identity has been developed in collaboration with Swiss type designer Robin Eberwein and Piëch Design Lab, the sports car company’s internal design team.

“Piëch looked at every single design detail when crafting the car and typography was an opportunity for us to apply that same level of attention to detail,” says ShopTalk. “Typography is a hugely important communication brand tool, but is equally as important in the experience of driving the car, through elements such as the dashboard welcome screen and UI.”

Piëch, which plans to launch its first electric GT in 2024, was founded in 2019 by Toni Piëch, the son of former VW boss, Ferdinand Piëch. Having passed away in 2019, Piëch senior was the grandson of Ferdinand Porsche, who founded his famous namesake brand back in the 1930s.

ShopTalk
www.shoptalklondon.com

Tags: car badge, car design, electric car, EV, font design, identity design, logo design, logotype, modernist, monochrome, numerals, Piëch, Piëch Design Lab, Piëch Sans, Robin Eberwein, ShopTalk, Toni Piëch, typography, wordmark

SEE ALSO:

  • China’s Geely Launches New Electric Car Brand – ‘Geometry’
  • ShopTalk Creates Logo and Identity for ‘WeQual’ Action Group
  • NextEV Launches New Electric Car Brand – ‘NIO’
  • Hyundai Reveals Name and Logo of All-New Electric Car
  • Electric Car Company Changes Name, Reveals All-New Car
  • Opel Reveals Name and Logo of All-New Electric Car

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • StormBrands Creates New Logo and Identity for Jetcraft
  • ShopTalk Designs New Logo and Identity for Braemar Shipping Services
  • Name and Logo Unveiled of New Electric Car Start-Up
  • New World Supercross Championship Reveals Logo Design Ahead of Launch
  • Recruitment Agency Pascoe + Tew Unveils New Branding by Curious
  • Yasso Reveals New Logo and Packaging Design
  • Run For The Hills Brands New ‘Eco-Stylish’ Workspace – Coal House
  • Batteries Plus Unveils New Logo Design
  • Stormbrands Redesigns Wainwright’s for Pets At Home

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.