Toyota Reveals Name and Logo of All-New City Car

Japanese car giant Toyota has announced that the replacement for its popular Aygo city car will be called the “Aygo X”. The “X” in its name is pronounced “cross”, which the company says serves as a reference to the Aygo’s X-themed exterior design language that was introduced with the second generation model back in 2014. […]
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Dacia Reveals Name and Logo of New Car

Romanian car firm Dacia has disclosed the name and wordmark of its brand new model, which is said to be a replacement for its Lodgy MPV (pictured below). The new 7-seater family car will be officially unveiled online this coming Friday, ahead of its public debut at the Munich motor show that gets underway next […]
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Dacia Unveils New Logo and Branding

Romanian car manufacturer Dacia has revealed an all-new identity that encompasses a redesigned logo, emblem, and colour scheme. Described as “more modern and authentic” looking than before, the new logotype and emblem – which is a connected ‘D’ and ‘C’ – have been created by the company’s in-house design team. “The logotype, central to the […]
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Name and Logo of New All-Electric Subaru SUV Revealed

Japanese car giant Subaru has announced that the brand’s all-new, all-electric SUV will be named “Solterra” and it is scheduled to go on sale in 2022. A new global model targeted at the small-to-medium family car segment, Solterra will be the first Subaru vehicle to be built on the company’s all-new EV architecture, which has […]
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Lotus Reveals Name and Logo of New Car

British sports car brand Lotus has today confirmed the name of its much anticipated all-new model will be “Emira”. The news was confirmed during an online digital conference broadcast. To date it has been known only by its codename, the Lotus “Type 131”. The name had been teased by Lotus in a film on social […]
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Rolls-Royce ‘Spirit of Ecstasy’ Marks 110th Anniversary

Famed British car brand Rolls-Royce is celebrating the 110th anniversary of the “Spirit of Ecstasy” – its official emblem. The intellectual property of the design was officially registered on 6 February 1911, establishing a defining feature of the Rolls-Royce brand – and one that would go on to become one of the most famous, iconic, […]
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General Motors Updates Logo for New EV Era

General Motors has debuted a new logo as part of a comprehensive marketing campaign dubbed “Everybody In” that is aimed at accelerating the mass adoption of electric vehicles. The American car manufacturer says the new brand identity is designed for a digital-first environment, with the refreshed logo described as having a “more modern and vibrant […]
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