ShopTalk Creates Logo and Branding for Electric Sports Car Firm – Piëch

London-based studio ShopTalk has created a bespoke brand typeface for Swiss electric car start-up, Piëch. Described as a “geometric sans serif font that marries European tradition and electric innovation”, Piëch Sans has also been used to create the automotive brand’s main logo. “The design of the typeface references Swiss Style, also known as the International […]