Sanofi Reveals New Corporate Brand and Logo

French pharmaceutical giant Sanofi has unveiled a new look, which brings all of the company’s various brands under a single, common identity for the very first time. The new logo design is claimed to be a representation of Sanofi’s “Play to Win” business strategy that was initiated back in 2019. “The two purple dots embody […]
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ConsumerDirect Mortgage Rebrands to ‘Real Genius’, Unveils New Logo

ConsumerDirect Mortgage, a division of Colorado-based FirstBank, has announced it will officially change its name to “Real Genius”. The new branding rollout is tied in with the launch of a mortgage application platform that is claimed to make the mortgage process easier and more economical for consumers. “Over the last decade, we have invested a […]
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America’s Cadence Bank Unveils Its New Logo Design

Cadence Bank has this week unveiled an essential component of its new brand identity: its new logo design. The new logo comes on the back of a merger between BancorpSouth Bank and Cadence Bank, which was officially completed back in October 2021 – becoming the new Cadence Bank in the process. “Both of our legacy […]
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Tempus Changes Name to Monex, Unveils New Logo Design

Tempus, a Washington-headquartered company that provides international payments and foreign currency exchange transactions, has announced a name change. After 23 years operating in the United States as Tempus, the corporate rebranding aims to unify the firm’s global identity under its parent company, Monex. The latter claims to one of the world’s largest commercial foreign exchange […]
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Chinese Semiconductor Giant JCET Unveils New Logo Design

JCET, a global provider of integrated circuit (IC) manufacturing and technology services, has announced the official launch of its new company logo. As well as being an aesthetic upgrade, the new logo also incorporates a series of design details that are claimed to reflect the characteristics of the chipset manufacturing industry. “The letters C/E/T in […]
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Sabio Group Reveals New Logo Design

Sabio Group has recently launched its new brand and corporate website as it aims to grow its profile in the multi-billion-pound customer experience (CX) and contact centre technology industry. The CX tech and services provider unveiled details of its new modern re-brand following an accelerated growth trajectory over the course of the last 18 months. […]
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Pivot Energy Services Rebrands to ‘Tallarna’, Unveils New Logo

Pivot Energy Services, a climate tech start-up for the built environment, has announced its rebrand to “Tallarna”. The new name means “pine trees” or “the pines” in Swedish and is claimed to highlight “the company’s ability to reduce carbon emissions in buildings at speed and scale.” The rebrand includes the launch of a new logo, […]
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