Fashion Brand ZAFUL Reveals New Logo Design

Fashion brand ZAFUL has revealed a refreshed logo design as part of a new advertising and marketing push that also sees the launch of the company’s first ever official TV commercial. Designed in-house, the updated wordmark, which is set in an all-caps serif typeface, has a softer touch on the letter “Z” in an effort “to […]
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Top 100 Most Valuable Global Brands: Apple Remains No.1

Apple remains the BrandZ Top 100 Most Valuable Global Brand for 2013, worth $185 billion. Apple grew just +1% in the last year compared to a +51% growth for its closest competitor, Samsung, which is now no.30 in the global ranking with a brand value of $21 billion. Google is also a serious challenger for […]
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