European Rally Championship Unveils New Logo Design

The European Rally Championship (ERC) has unveiled an all-new logo design ahead of the 2022 season, which is scheduled to get underway next month. WRC Promoter, the Germany-based company that oversees all of the commercial aspects of both the World and European Rally Championships, says it has taken inspiration from the World Rally Championship’s (WRC) […]
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Australia Reveals New Trade Logo

Australia’s government has revealed a new national brand logo that will be used to market the country’s products abroad. The new design, which features a gold-coloured kangaroo formed out of three boomerangs, replaces the previous logo, which was subject to heavy criticism when it was unveiled last year, with many likening it to the Covid-19 […]
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Hugo Boss Rebrands, Updates Logo Design

Mid-luxury fashion label Hugo Boss has revealed a facelift that introduces a new logo design along with a rebrand across all consumer touchpoints. Technically encompassing two brands, Boss and Hugo, the wordmark has been updated for the first time since a previous adjustment that was carried out back in the early 1990s. “The new logos […]
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Virgin Galactic Rebrands, Unveils New Spaceship Logo Design

Richard Branson’s Virgin Galactic has announced a rebrand that coincides with the start of ticket sales for spaceflights scheduled to take off at the end of 2022. The American company’s new spaceship logo is “designed to capture the love, wonder and awe of the experience of viewing Earth from space, and to inspire generations of […]
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London Potters Reveals New Logo and Identity by Offthetopofmyhead

Design and branding agency Offthetopofmyhead has created the new logo and graphic identity for London Potters, a London-based society that provides a forum for both professional and non-professional potters and ceramicists to exchange ideas and experiences. Founded in 1986, the organisation not only helps its members to develop their skills but also aims to foster […]
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Panda Liquorice Unveils New Logo and Packaging by This Way Up

London-based agency This Way Up has created the new logo and packaging design for Panda Liquorice, which sells throughout Europe, the UK, the US, and Canada. Specialising in branding healthier food and drink options, This Way Up was invited to refresh the nearly one hundred year old Finnish confectionery brand’s look in 2020, working across […]
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Sanofi Reveals New Corporate Brand and Logo

French pharmaceutical giant Sanofi has unveiled a new look, which brings all of the company’s various brands under a single, common identity for the very first time. The new logo design is claimed to be a representation of Sanofi’s “Play to Win” business strategy that was initiated back in 2019. “The two purple dots embody […]
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