New York’s Cooper Hewitt Unveils New Identity by Pentagram

Cooper Hewitt, Smithsonian Design Museum has revealed a new name and graphic identity, custom typeface and website to accompany the expansion of the museum, which will open to the public in November this year. Designed by Pentagram’s Eddie Opara, the identity aims to establish a flexible branding system for the museum built around a new […]
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In this video, Sagi Haviv, a partner at design firm Chermayeff & Geismar, shows Bloomberg’s Businessweek the steps involved in designing a corporate brand image. New York-based Chermayeff & Geismar, a branding and graphic design consultancy founded in 1957 by Yale graduates Ivan Chermayeff and Tom Geismar, is famous for having designed logos for such […]
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