Pentagram Designs New Identity for Upworthy

Pentagram’s Michael Bierut and his team have designed a new identity for popular social media-orientated website, Upworthy. The new logotype emphasises the UP in the name, with the U used as a container for imagery. An animated version of the logo has also been created to serve as a bumper at the end of Upworthy’s […]
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Pentagram Designs New Identity for Bike New York

In time for the cycling season, Pentagram’s Emily Oberman and her team have rolled out a new identity for Bike New York. Along with the identity, the update includes a redesign of the Bike New York website, cycling guides and other collateral, and looks ahead to the organisation’s biggest events, the TD Five Boro Bike […]
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