Tripadvisor Updates Ollie the Owl Logo

Online travel review giant Tripadvisor has revealed an updated logo as part of brand refresh in what is the American company’s 20th year. Originally founded in 2000, the website currently reaches 460 million unique visitors each month, and features over 700 million reviews and opinions on everything from hotels to restaurants. “Ollie is an icon. […]
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SomeOne Repositions Luxury Travel Brand ‘Sovereign’

Luxury holiday company Sovereign has repositioned the 43 year old organisation in a move to differentiate itself from what it says is a “cluttered” luxury market. The rebrand sees Sovereign reveal a new visual identity based on the strap-line ‘Paradise Found’. This will be followed by a marketing campaign aimed at underlining the company’s position […]
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