Pearlfisher Rebrands ‘Wild West’ and ‘Cruga’ Meat Snacks

Pearlfisher has created a new look for Wild West and Cruga, which both form part of the Meatsnacks Group. Founded in 2015, the company is said to be Europe’s largest manufacturer of meat snacks, and is a major producer and distributor of biltong and jerky here in the UK. “Having risen to market dominance through acquisitions, […]