StormBrands Helps Women in Business to Become ‘Equall’

London Business School’s student organisation Women in Business has debuted a new look described as “a flexible, inclusive, gender-neutral brand that welcomes everybody”. Designed by StormBrands, the refreshed identity also introduces a name change that sees Women in Business transitioning to “Equall”. “The previous logo and identity felt corporate and restrictive, and the update needed […]
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TuneIn Unveils New ‘Sonic Logo’

American audio streaming service TuneIn has revealed its new ‘sonic logo’ as part of a brand update. The company sought out and collaborated with New York-headquartered audio branding specialist Listen to develop the new sound logo. “In partnering with the world’s leading voice assistants and devices, our learnings point to a screenless listening experience that […]
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GoDaddy Reveals New Company Logo Design

Internet domain name registrar and web hosting giant GoDaddy has revealed an all-new logo. Dubbed “GO”, and mixing a generic, sans-serif type with a heart-shaped monogram, the new design stands in complete contrast to the American brand’s former cartoon-style logo. “We created the GO’s swooping arcs to represent the indomitable spirit of everyday entrepreneurs. And […]
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Robot Food Creates New Vegan Brand ‘GRO’ for Co-op

Leeds-based branding agency Robot Food has created the logo and branding for Co-op’s new plant-based food range. Aiming to take a bite out of the £1bn vegan market, the British retailer’s new “GRO” brand is reportedly the largest ever vegan product rollout by a supermarket. Robot Food was tasked with developing the new offering’s strategy, […]
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Ragged Edge Brands ‘Smart’ Supplement – Heights

Ragged Edge has created the brand strategy, name and identity for Heights, which is being touted by its makers as “the world’s first smart supplement”. The direct-to-consumer subscription service, which is aimed at professionals, pairs a monthly supplement delivery with regular ‘brain-training’ advice, mixing nutrition, knowledge and exercise to enable people to achieve better cognitive […]
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And/Or Puts Knotel’s New Logo and Branding Into Motion

Brooklyn-based creative production studio And/Or has developed a motion design strategy and assets to align with workspace management startup Knotel’s recent global rebrand. Back in October of 2018, Knotel partnered with design consultancy Elmwood to launch a rebrand for the New York-headquartered start up, which included graphic elements such as shapes, patterns, a geometric custom […]
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University Games Celebrates 35th Anniversary with New Logo

Toy and game manufacturer University Games has revealed an all-new logo design as part of its 35th anniversary celebrations. Originally founded in 1985, the San Francisco-based company has since gone on to develop over 500 games, puzzles, and children’s learning and activity sets. “This logo symbolises our unique mixing of learning and fun. The red […]
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