Ice Cream Chain Baskin-Robbins Reveals New Logo and Packaging Design

Multinational ice cream chain Baskin-Robbins has refreshed its logo, packaging, and employee uniforms as part of a major rebranding effort. The updated logo design retains the number “31”, which represents the company’s famous “31 flavours” slogan that it first started using back in the 1950s – and which was originally based on the idea of […]