Straight Forward Design Creates Identity and Packaging for New Girl Femcare Brand ‘betty’

Straight Forward Design has created the branding and packaging for betty, a new femcare company launched to specifically target eight- to 16-year-old girls. betty’s parent company, It’s a Monthly Thing (an adult femcare supplier), says it wants to “dismantle the taboo surrounding puberty” with dedicated products and a subscription service. While freshening up and reworking […]