Lippincott Creates New Identity for Parcel Group, DPD

The London office of global branding agency Lippincott has worked to rebrand Geopost, one of the largest parcel delivery services in Europe. Lippincott helped with the brand architecture, renamed the holding company to DPDgroup and refreshed the logo. “We created the ‘red cube’, a symbol to serve as the visual connection between the businesses,” explain […]