Pentagram Creates Identity for Sports Supplement, ‘HOTSHOT’

Pentagram’s Daniel Weil and Michael Bierut have collaborated on the design of the brand identity and packaging for HOTSHOT, a new sports drink that is claimed to prevent and treat muscle cramps. The supplement was invented by Dr. Rod MacKinnon, MD, a Nobel Prize-winning neuroscientist and endurance athlete, in collaboration with Bruce Bean, PhD, a neurobiology professor […]
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