Chicago Fire FC Unveils New Logo Ahead of 2022 Season

American soccer outfit Chicago Fire FC has revealed a new primary logo and visual identity following what it says was a long “fan-focused” project that reportedly saw over 20,000 club fans, supporters, and Chicagoans at large play a role in shaping the new look. Created by football logo specialist Matthew Wolff, the new crest’s core […]
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Chicago Fire Rebrands with New logo and Identity

Chicago Fire has revealed its new primary logo and brand identity as the American soccer club readies for its 2020 move to a new stadium, namely, Soldier Field. As part of the new identity, the team will now be formally known as Chicago Fire Football Club, with Chicago Fire FC serving as the Club moniker […]
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