In this video, Sagi Haviv, a partner at design firm Chermayeff & Geismar, shows Bloomberg’s Businessweek the steps involved in designing a corporate brand image. New York-based Chermayeff & Geismar, a branding and graphic design consultancy founded in 1957 by Yale graduates Ivan Chermayeff and Tom Geismar, is famous for having designed logos for such […]
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The Art of Logo Design is a short documentary from PBS that discusses what makes a great logo, as well as the history behind logo design (all the way back to cave painters in pre-history). It revolves around taking the complex and reducing them down to simple ideas that can be easily communicated with the […]
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