Red Tractor, a famous quality mark found on food packaging across British supermarkets, has been given a design overhaul. The Red Tractor scheme, which at present is the UK’s largest food standards scheme, covering animal welfare, food safety, traceability and environmental protection, was launched in 2000 by the National Farmers Union of England and Wales, […]
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NFL American football team the Los Angeles Rams has undergone a makeover, unveiling a suite of all-new logos as well as an updated colour scheme. The club had initially planned to reveal the new look this past Saturday to coincide with the beginning of the zodiac sign of Aries, which is symbolised by a ram. […]
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Multimedia production studio Gentleman Scholar has announced a new name and logo as part of a rebrand to mark the U.S. company’s tenth anniversary. Originally founded in Los Angeles by William Campbell and Will Johnson in 2010, the venture is now being relaunched as “Scholar”. “The creative industry changes every day, and those dynamics affect […]
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American free streaming television service Pluto TV has launched a new logo and visual identity as part of the company’s largest ever consumer marketing campaign. Described as “a major evolution” of its previous branding, Pluto TV’s refreshed look includes an updated logo, a “retro-future” colour palette, and a new brand tagline, namely, “Drop In. It’s […]
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‘Eco-friendly’ skincare brand MyCHELLE Dermaceuticals has marked its 20th anniversary by revealing both a new logo and packaging design scheme. Said to be the result of a year-long consultation with fans as well as retailers, the American company’s new look is based on a “Power from Within” theme, and is designed “to create a deeper […]
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Scorpion, an internet marketing and technology business ranked at #217 on the Inc. 5000 list of fastest-growing private companies in California, has announced a rebrand to its visual identity. The refreshed logo design is an evolution of the company’s previous logo, with a look and feel that is claimed to embody Scorpion’s “tireless determination and […]
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BounceX, a cloud-based software for email marketers, has announced it is changing its name to “Wunderkind” as of March 18, 2020. The upcoming name change follows the American Software-as-a-Service (SaaS) company reaching a major milestone of $100 million in annual revenue. BounceX has raised more than $75 million in funding to date. “We invented what’s […]
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