Commonwealth Bank has this week revealed its new brand identity and marketing campaign. For the first time in almost three decades, the Australian bank has also reimagined its ‘diamond’ logo, which, when it was first introduced in 1991, became the fourth logo in the bank’s 110 year history. Commonwealth Bank’s chief marketing officer Monique Macleod […]
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Barwa Bank, a leading Qatari bank, has announced it is rebranding to “Dukhan Bank”, effective immediately. The rebranding announcement comes nearly a year after the official completion of the legal merger between Barwa Bank and the International Bank of Qatar (IBQ). The merger, said to be the first ever in Qatar’s history, brought two of […]
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MC Group | Icon, a leading brand implementation company in the United States, has announced that it has changed its name to Stratus. The rebranding comes one year after the merger of MC Group and Icon, whereupon they expanded their services to become one of the largest players in the facility services industry. A private-equity-owned […]
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Online education platform MasterClass has unveiled a new visual identity created by New York branding studio, Gretel. The new design system, which is claimed to emphasise a “commitment to diversity of thought”, encompasses visual, verbal, and motion elements and is now live across all touch points. One highlight of the new brand identity and, most […]
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Mars has announced it will change the 70-year-old Uncle Ben’s brand to “Ben’s Original”, signalling the food giant’s aim to create what it claims will be “a more inclusive future”. The change comes in wake of the current protests taking place in the USA and elsewhere against racism and the growing threat of neo-Nazi and […]
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Global brand consultancy Brandpie has created a new visual identity and brand strategy for the Corporation for National and Community Service, the first major update for the government agency since it was created 25 years ago. Operating in the USA since 1993, the organisation will from now on be called “AmeriCorps”, although from a legal […]
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British car brand Vauxhall has revealed an all-new logo design, presenting what it says is a “confidently British” reworking of its famous griffin emblem. Specific changes to the logo include a move away from the 3D metallic texture that has been present since 2008, in favour of a flat minimalist design, optimised no doubt for […]
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