Pearlfisher Brands New Takeaway Experience for wagamama

High street restaurant wagamama recently appointed brand consultancy Pearlfisher to create their new takeaway experience. Established in 1992, wagamama aims to make Japanese-inspired cuisine accessible for Western consumers. Explaining the consultancy’s approach to the project, which encompassed both brand strategy and design, Mike Beauchamp, Pearlfisher 3D design director, said, “We conducted a full audit of […]