In this video, Sagi Haviv, a partner at design firm Chermayeff & Geismar, shows Bloomberg’s Businessweek the steps involved in designing a corporate brand image. New York-based Chermayeff & Geismar, a branding and graphic design consultancy founded in 1957 by Yale graduates Ivan Chermayeff and Tom Geismar, is famous for having designed logos for such […]