Global design and branding studio Trollbäck+Company has created the new logo and brand identity for Betterment, a digital wealth management service that operates via web and app platforms. Launched in 2010, Betterment says its aim is to bring investing to the masses, which is rooted in a principle that everyone should have access to good, […]
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Brand and design consultancy StormBrands has partnered with London Business School to create the new logo and identity for the school’s Black in Business club. London Business School is said to be one of the best business schools in the world, with over 45,000 alumni based in 155 countries globally. Black in Business’s main objective […]
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Mitigram, one of the world’s leading digital platforms in global trade financing, has unveiled a major update to its brand identity and positioning. Reportedly used by some of the world’s largest corporates and banks, the Scandinavian fintech claims its web-based service has enabled over $70bn in trade flows, facilitated trade in over 100 markets, and […]
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Prevention-first insurtech company, Hiro, has rebranded to “Locket”, which the UK firm says will enable it to not only communicate its product more effectively but also help it to grow internationally. The business currently offers members a better price on their policy if they proactively protect their homes using smart technology. It also has a […]
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Global brand agency venturethree has created the logo and identity for new cardless credit brand, “Bip”. Owned by UK credit provider NewDay, and able to be used anywhere Mastercard is accepted when making contactless or online payments, Bip is said to be the nation’s first digital only credit card, offering users a cardless, app-based alternative […]
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The Pacific Bridge Companies (TPBC), a conglomerate of international financial advisory firms spanning the U.S. and Asia, has introduced a new logo design. TPBC says it “served as a bridge over the Pacific Ocean” when it was founded in 1992, with the aim of connecting advisers across the financial services industry to help people and […]
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New York-based branding and design studio Gretel has created the logo and identity for personal finance platform Tend, which has just launched in the U.S. and Mexico. Dubbed a “digital neo-bank”, Tend’s vision is rooted in three main ideas, namely, community, co-creation, and financial rewards. Using catch lines like “feng-shui your finances”, it plans to […]
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