Mr B & Friends Rebrands TechBenefits

Brand and digital agency Mr B & Friends has developed a refreshed identity and responsive ecommerce site for employee benefits provider TechBenefits. Mr B & Friends says it explored different ideas for the brand, working collaboratively with the TechBenefits team, before developing the brand idea and proposition of “sacrifice nothing”. Overseen by design director Sheena […]
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Industry Brands New UAE Digital Bank ‘CBD NOW’

Brand consultancy Industry has created the logo and identity for CBD NOW, a new digital bank being launched in the new year by the Commercial Bank of Dubai. Said to be the first digital bank to market in the United Arab Emirates, the logo is accompanied by the strapline ‘Love the Moment’, which the designers claim emphasises “the empowerment […]
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Fortune Magazine Reveals New Logo Design

Famed American business magazine Fortune has revealed an all-new logo. It’s the tenth logo design in the title’s 86-year history. The new mark can already be seen on the publisher’s website, newsletters, and in the completely redesigned magazine, which is hitting newsstands today. The updated nameplate, which is said to have first appeared at the […]
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Pentagram Creates ‘Utilitarian’ Identity for OpenView

Pentagram’s Natasha Jen and her team have developed a new brand strategy and identity for OpenView, a Boston-based venture capital firm that exclusively invests in emerging software companies. The designers worked with the company to develop everything from their brand positioning and tone of voice, to a new wordmark and custom fonts, to the website […]
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Xerox Unveils Conduent’s New Global Brand Identity

Xerox has announced the latest development in its plan to separate into two independent, publicly-traded companies – unveiling the global brand identity of Conduent, the soon-to-be dedicated business process services company. The famous printer and photocopier manufacturer has therefore revealed the typeface treatment and logo Conduent will be adopting after it officially separates on January 1, 2017. […]
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FutureBrand Designs New Logo and Branding for NatWest

Design agency Futurebrand has this week unveiled new brand identities for the RBS Group’s two key customer-facing brands – NatWest and Royal Bank of Scotland. For the former, the new logo harks back to the three arrowheads symbol that was adopted as the bank’s official mark towards the end of the 1960s. “Creatively, NatWest has […]
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Salt Branding Creates New Identity for IHS Markit

Design agency Salt Branding has created the new identity for IHS Markit, a major data provider to customers in business, finance and government. The new branding is the result of a merger between IHS and Markit. Headquartered in London, the newly-formed company claims to have more than 50,000 business and government customers, including 80 per cent of the Fortune […]
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