Stock market research company Ned Davis Research (NDR) has revealed a new brand identity coinciding with its 40th anniversary. Key to the refreshed brand are a new tagline – “See the signals. Avoid mistakes” – and redrawn logo, with the latter retaining NDR’s signature bull/bear caricatures (with the terms “bull” and “bear” market often used […]
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London design studio ShopTalk has created the branding identity and event collateral for equality-in-business action group, WeQual. Former executive director of the Financial Times and WeQual founder, Katie Litchfield, is aiming to open the doors of executive committees at large British companies listed on the FTSE-350 stock market to women, challenging what she considers to […]
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Chinese fintech startup Pintec has unveiled a new logo that it says has been designed to communicate the brand’s “vision of applying technology to connect and serve partners.” Founded in 2017, the company offers personal and SME loans in addition to wealth management and insurance brokerage services. Its new logo design, which is described as […]
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Brand writing agency Reed Words has created the new name and brand strategy for developing markets investment bank Exotix Capital, which is relaunching as Tellimer Group. Founded 20 years ago, the London-based company is claimed to be the world’s only fully integrated platform focusing on developing markets, delivering insights, analytics, markets and advisory services. More […]
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One Planet has revealed a new corporate brand that the U.S. tech firm says places “humanity at its centre”. The concept of the new logo and visual identity is said to have been inspired by the 1990 Voyager 1 space probe, where a photograph of the earth was taken at a distance of 3.7 billion […]
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Wells Fargo, the fourth-largest bank in America, has unveiled a refreshed logo and visual identity as part of a new marketing push dubbed “This is Wells Fargo”. Developed in collaboration with advertising agency BBDO-San Francisco, the new publicity blitz follows on from the 2018 “Re-established” campaign and “demonstrates the company’s ongoing progress in building a […]
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Branding agency SomeOne has created the new logo and branding for popular online currency converter Xe. Arguably one of the first businesses to be built on the internet, Xe started life in Canada in 1993 as Xenon Laboratories. Its currency converter was launched later in 1995 and it has since grown into one of the […]
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