New York-based branding and design studio Gretel has created the logo and identity for personal finance platform Tend, which has just launched in the U.S. and Mexico. Dubbed a “digital neo-bank”, Tend’s vision is rooted in three main ideas, namely, community, co-creation, and financial rewards. Using catch lines like “feng-shui your finances”, it plans to […]
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British alternative banking company, Suits Me, has refreshed its identity, unveiling a brand-new logo and website. The new facelift is said to come on the back of continual growth that the six-year-old fintech has experienced in the last year. Working in partnership with brand consultants, oser, Suits Me created a new concept that aims to […]
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Turicode, a Software as a Service (SaaS) provider in the document processing solutions industry, has changed its name to “Acodis”. The Swiss start-up’s new visual identity includes a new name, logo, and design principles that are said to have been inspired by the firm’s mission “to turn documents into value”. The rebrand is also aimed […]
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Fintech company Ternio has unveiled “Unbanked”, the new brand that brings together the American company’s crypto friendly banking products including its flagship BlockCard together under one cohesive identity. The rollout of the company’s new logo, branding, and messaging is said to mark a new era for the Georgia-headquartered organisation, setting the stage for a full […]
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Freelancing platform Upwork has unveiled an all-new logo, tagline, and global campaign as part of a major branding overhaul. Both the rebrand and campaign were developed and executed by creative agency, Alto, along with a team of freelancers, all of whom are said to be a part of Upwork’s ‘work marketplace’. “The rebrand is celebrating […]
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ODA has created the branding for ekko, a new debit card and banking app that aims to tackle climate change by matching customers’ transactions with environmental friendly actions such as planting trees. The launch comes as new research from Mastercard shows two in five Brits (43%) see reducing their carbon footprint more important now than […]
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Dollar Bank has unveiled its new branding in an effort to win over a newer and younger generation of consumer. The Pittsburgh, Pennsylvania-headquartered bank has revealed a new logo that emphasises the “Do” in Dollar Bank, and the tagline, “Let’s get you there.” The new branding is claimed to be the result of one of […]
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