State Bank of India, said to be India’s largest banking and financial services provider, has unveiled its new brand identity, designed to position SBI as a “modern, progressive bank, ready to meet the financial needs of all Indians.” SBI’s senior management and the SBI brand marketing team, led by Dinesh Menon, collaborated with the founding […]
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Design studio Handsome has designed a new brand identity and outdoor advertising campaign for what is claimed to be the world’s largest interdealer stockbroker, TP ICAP. An international firm focused on global financial, energy and commodities markets, TP ICAP currently manages a portfolio of businesses, which provide intermediary services, intelligence, trade execution, data and analytics. As […]
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Brand and digital agency Mr B & Friends has developed a refreshed identity and responsive ecommerce site for employee benefits provider TechBenefits. Mr B & Friends says it explored different ideas for the brand, working collaboratively with the TechBenefits team, before developing the brand idea and proposition of “sacrifice nothing”. Overseen by design director Sheena […]
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Brand consultancy Industry has created the logo and identity for CBD NOW, a new digital bank being launched in the new year by the Commercial Bank of Dubai. Said to be the first digital bank to market in the United Arab Emirates, the logo is accompanied by the strapline ‘Love the Moment’, which the designers claim emphasises “the empowerment […]
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Famed American business magazine Fortune has revealed an all-new logo. It’s the tenth logo design in the title’s 86-year history. The new mark can already be seen on the publisher’s website, newsletters, and in the completely redesigned magazine, which is hitting newsstands today. The updated nameplate, which is said to have first appeared at the […]
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Pentagram’s Natasha Jen and her team have developed a new brand strategy and identity for OpenView, a Boston-based venture capital firm that exclusively invests in emerging software companies. The designers worked with the company to develop everything from their brand positioning and tone of voice, to a new wordmark and custom fonts, to the website […]
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Xerox has announced the latest development in its plan to separate into two independent, publicly-traded companies – unveiling the global brand identity of Conduent, the soon-to-be dedicated business process services company. The famous printer and photocopier manufacturer has therefore revealed the typeface treatment and logo Conduent will be adopting after it officially separates on January 1, 2017. […]
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