Expedia Reveals New Name and Logo Design

Expedia Group, formerly Expedia, has announced that it has changed its corporate name from “Expedia, Inc.” to “Expedia Group, Inc.”. The name change is also accompanied by an updated logo design that sees the introduction of a small-case letter “e” as the brand’s central mark. It is believed the new logo has been introduced in […]
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Dropbox Reveals New Logo Design

Online file backup service Dropbox has unveiled an updated logo design as part of a new global branding campaign. The refreshed logo forms part of what is being described as the biggest change to Dropbox’s look in the company’s 10-year history. “Our old logo was a blue box that implied, ‘Dropbox is a great place to store […]
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Overwatch League Unveils First Team Logo Design

Overwatch League, a professional e-sports league for multiplayer online video game Overwatch, has revealed the official branding of its first team – the Shanghai Dragons. For its inaugural season, the newly-created league, which is claimed to be the first major global, city-based pro e-sports league in the world, plans to field 12 teams based in Asia, Europe, and […]
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Insomniac Games Reveals New Logo Design

Insomniac Games, the American video game developer behind such titles as Ratchet & Clank, Sunset Overdrive and the upcoming Spider-Man game for PlayStation 4, has unveiled an all-new logo design. Having started life as “Xtreme Software” back in the mid-1990s, the new, more minimalist brand mark represents the first update to the studio’s logo in […]
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YouTube Reveals New Logo Design

Video streaming site YouTube has unveiled a new logo design, which is the Google-owned brand’s first new logo in 12 years. “Designed for our multi-screen world, the updated logo combines a cleaned up version of the YouTube wordmark and icon, creating a more flexible design that works better across a variety of devices, even on the […]
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Video Game Company Mastiff Reveals New Logo Design

Mastiff has revealed their new company logo that ushers in the brand’s 15th anniversary as a video game publisher. The new logo, which takes the form of an all-caps logotype set at an angle, comes ahead of several new titles that the company plans to launch later on in 2017. “Exactly fifteen years have passed […]
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Rakuten Unveils New Logos to Unify Global Brands

Japanese e-commerce and internet giant Rakuten has revealed a series of new logo designs as part of plans to unify its global branding. The rebranding coincides with the company’s 20th anniversary and with the launch of a new £47m a year shirt sponsorship deal with Barcelona football club. The new look includes a more compact […]
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