Google Unveils New Driverless Car Branding

Internet giant Google has announced that its self-driving car project is branching out as a separate company, called Waymo. The new business will aim to build on autonomous technology developed over eight years in Google’s labs. In October last year, Google completed the world’s first fully-self driven car ride. “Waymo stands for a new way […]
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LD Products Reveals New Logo and Package Design

LD Products, said to be one of the largest online retailers of ink cartridges, toner and office supplies in the USA, has introduced a new company logo and package design. The new look was first announced at a company meeting earlier this year before making its way onto packaging and the company’s website in recent […]
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WeTransfer Unveils New Logo and Branding

File sending website WeTransfer has rebranded, unveiling a new logo design and shortened name. As well as ditching the word “Transfer” from its moniker, the facelift sees the “we” getting thicker to create a “friendlier effect”, according to WeTransfer creative boss Laszlito Kovacs. The redesign has been carried out by the company’s in-house creative team, […]
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Digital Marketing Agency ‘Fluent’ Unveils New Logo Design

Fluent, a US digital marketing company that serves over 500 consumer brands and direct marketers, has unveiled a new brand identity, with the introduction of a new logo, website, and large-scale ad campaign. “The new logo brings a sharp new visual identity, signifying the high volume, high value, and high velocity customer acquisition that Fluent […]
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Pentagram Designs New Identity for Upworthy

Pentagram’s Michael Bierut and his team have designed a new identity for popular social media-orientated website, Upworthy. The new logotype emphasises the UP in the name, with the U used as a container for imagery. An animated version of the logo has also been created to serve as a bumper at the end of Upworthy’s […]
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Pentagram Creates ‘Utilitarian’ Identity for OpenView

Pentagram’s Natasha Jen and her team have developed a new brand strategy and identity for OpenView, a Boston-based venture capital firm that exclusively invests in emerging software companies. The designers worked with the company to develop everything from their brand positioning and tone of voice, to a new wordmark and custom fonts, to the website […]
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Xerox Unveils Conduent’s New Global Brand Identity

Xerox has announced the latest development in its plan to separate into two independent, publicly-traded companies – unveiling the global brand identity of Conduent, the soon-to-be dedicated business process services company. The famous printer and photocopier manufacturer has therefore revealed the typeface treatment and logo Conduent will be adopting after it officially separates on January 1, 2017. […]
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