Pluto TV Introduces All-New Logo Design

American free streaming television service Pluto TV has launched a new logo and visual identity as part of the company’s largest ever consumer marketing campaign. Described as “a major evolution” of its previous branding, Pluto TV’s refreshed look includes an updated logo, a “retro-future” colour palette, and a new brand tagline, namely, “Drop In. It’s […]
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Scorpion Reveals New Logo as Part of Brand Refresh

Scorpion, an internet marketing and technology business ranked at #217 on the Inc. 5000 list of fastest-growing private companies in California, has announced a rebrand to its visual identity. The refreshed logo design is an evolution of the company’s previous logo, with a look and feel that is claimed to embody Scorpion’s “tireless determination and […]
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BounceX Unveils New Name and Logo

BounceX, a cloud-based software for email marketers, has announced it is changing its name to “Wunderkind” as of March 18, 2020. The upcoming name change follows the American Software-as-a-Service (SaaS) company reaching a major milestone of $100 million in annual revenue. BounceX has raised more than $75 million in funding to date. “We invented what’s […]
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Tripadvisor Updates Ollie the Owl Logo

Online travel review giant Tripadvisor has revealed an updated logo as part of brand refresh in what is the American company’s 20th year. Originally founded in 2000, the website currently reaches 460 million unique visitors each month, and features over 700 million reviews and opinions on everything from hotels to restaurants. “Ollie is an icon. […]
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GoDaddy Reveals New Company Logo Design

Internet domain name registrar and web hosting giant GoDaddy has revealed an all-new logo. Dubbed “GO”, and mixing a generic, sans-serif type with a heart-shaped monogram, the new design stands in complete contrast to the American brand’s former cartoon-style logo. “We created the GO’s swooping arcs to represent the indomitable spirit of everyday entrepreneurs. And […]
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Facebook Unveils New Corporate Logo as Part of Rebrand

Internet giant Facebook has revealed a new logo design, in an effort to differentiate itself as a corporation from its popular social network app that has come under fire in recent times. The new logotype, which Facebook marketing boss Antonio Lucio says has been “designed for clarity”, uses bespoke typography, rounded corners, open spacing and […]
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New Microsoft Edge Logo Revealed

Software giant Microsoft has rolled-out an all-new logo design for its still-in-beta Edge web browser. The refreshed icon “is designed to capture the waves of innovation that we plan to bring to you,” wrote Microsoft’s corporate vice president of Modern Life & Devices, Yusuf Mehdi, in a blog post published on the company’s official website. […]
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