ZPE Systems Unveils Logo and Brand Redesign

Computer software specialist ZPE Systems has announced the opening of its new larger corporate headquarters in Fremont, California, as well as the opening of ZPE Europe in Dublin, Ireland. To mark the new expansion, ZPE, which stands for “Zero Point Energy”, has also unveiled a new logo design and website as part of a brand refresh […]
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Mozilla Unveils New Logo Design

Seven months since setting out to refresh its logo, internet brand Mozilla has revealed its finalised design. The new logo, with its nod to URL language, has been designed by Johnson Banks and was selected based on public feedback. A custom typeface called “Zilla”, created by Dutch foundry Typotheque, is used for the wordmark and […]
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Google Unveils New Driverless Car Branding

Internet giant Google has announced that its self-driving car project is branching out as a separate company, called Waymo. The new business will aim to build on autonomous technology developed over eight years in Google’s labs. In October last year, Google completed the world’s first fully-self driven car ride. “Waymo stands for a new way […]
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LD Products Reveals New Logo and Package Design

LD Products, said to be one of the largest online retailers of ink cartridges, toner and office supplies in the USA, has introduced a new company logo and package design. The new look was first announced at a company meeting earlier this year before making its way onto packaging and the company’s website in recent […]
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WeTransfer Unveils New Logo and Branding

File sending website WeTransfer has rebranded, unveiling a new logo design and shortened name. As well as ditching the word “Transfer” from its moniker, the facelift sees the “we” getting thicker to create a “friendlier effect”, according to WeTransfer creative boss Laszlito Kovacs. The redesign has been carried out by the company’s in-house creative team, […]
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Digital Marketing Agency ‘Fluent’ Unveils New Logo Design

Fluent, a US digital marketing company that serves over 500 consumer brands and direct marketers, has unveiled a new brand identity, with the introduction of a new logo, website, and large-scale ad campaign. “The new logo brings a sharp new visual identity, signifying the high volume, high value, and high velocity customer acquisition that Fluent […]
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Pentagram Designs New Identity for Upworthy

Pentagram’s Michael Bierut and his team have designed a new identity for popular social media-orientated website, Upworthy. The new logotype emphasises the UP in the name, with the U used as a container for imagery. An animated version of the logo has also been created to serve as a bumper at the end of Upworthy’s […]
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