Lavu Unveils New Logo and Branding

Lavu, which is said to be the world’s leading mobile point-of-sale (mPOS) system for restaurants and bars, has revealed a new logo design as part of a branding refresh. Founded in 2010 and headquartered in Albuquerque, New Mexico, the company provides mobile and cloud-based iPad POS solutions not only for restaurants and bars, but also […]
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Trustpilot Reveals New Logo Design

Online business review website Trustpilot has unveiled a new logo, colour palette, and other visual elements as part of an identity refresh. Said to be the result of a year-long period of research involving both consumers and companies, the new look has been created in collaboration with branding agency venturethree. Trustpilot also says it will […]
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Expedia Reveals New Name and Logo Design

Expedia Group, formerly Expedia, has announced that it has changed its corporate name from “Expedia, Inc.” to “Expedia Group, Inc.”. The name change is also accompanied by an updated logo design created by Pentagram, which sees the introduction of a small-case letter “e” as the brand’s central mark. It is believed the new logo has […]
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Dropbox Reveals New Logo Design

Online file backup service Dropbox has unveiled an updated logo design as part of a new global branding campaign. The refreshed logo forms part of what is being described as the biggest change to Dropbox’s look in the company’s 10-year history. “Our old logo was a blue box that implied, ‘Dropbox is a great place to store […]
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Overwatch League Unveils First Team Logo Design

Overwatch League, a professional e-sports league for multiplayer online video game Overwatch, has revealed the official branding of its first team – the Shanghai Dragons. For its inaugural season, the newly-created league, which is claimed to be the first major global, city-based pro e-sports league in the world, plans to field 12 teams based in Asia, Europe, and […]
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Insomniac Games Reveals New Logo Design

Insomniac Games, the American video game developer behind such titles as Ratchet & Clank, Sunset Overdrive and the upcoming Spider-Man game for PlayStation 4, has unveiled an all-new logo design. Having started life as “Xtreme Software” back in the mid-1990s, the new, more minimalist brand mark represents the first update to the studio’s logo in […]
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YouTube Reveals New Logo Design

Video streaming site YouTube has unveiled a new logo design, which is the Google-owned brand’s first new logo in 12 years. “Designed for our multi-screen world, the updated logo combines a cleaned up version of the YouTube wordmark and icon, creating a more flexible design that works better across a variety of devices, even on the […]
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