Xerox Unveils Conduent’s New Global Brand Identity

Xerox has announced the latest development in its plan to separate into two independent, publicly-traded companies – unveiling the global brand identity of Conduent, the soon-to-be dedicated business process services company. The famous printer and photocopier manufacturer has therefore revealed the typeface treatment and logo Conduent will be adopting after it officially separates on January 1, 2017. […]
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Qualidigm Healthcare Unveils New Logo Design

Qualidigm, the national healthcare consulting company based in Connecticut in the USA, has revealed a new logo and redesigned website. Along with a more modern font, the refreshed logo mark is composed of ten triangles, using a new green corporate colour palate. The triangles are claimed to represent Delta (4th letter of the Greek alphabet), symbolising “change” in scientific […]
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FutureBrand Designs New Logo and Branding for NatWest

Design agency Futurebrand has this week unveiled new brand identities for the RBS Group’s two key customer-facing brands – NatWest and Royal Bank of Scotland. For the former, the new logo harks back to the three arrowheads symbol that was adopted as the bank’s official mark towards the end of the 1960s. “Creatively, NatWest has […]
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Industry Creates Identity for New Maritime Brand Gas4Sea

Global brand consultancy Industry has developed a brand positioning and identity for Gas4Sea. ENGIE, Mitsubishi Corporation and NYK Line have launched Gas4Sea as the single voice to the market for their joint global marketing approach of liquefied natural gas (LNG) as a maritime fuel via ship-to-ship transfer. “In its first foray into the maritime sector, […]
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Supple Studio Creates New Brand Identity for D.R.A.W

Supple Studio have created a brand identity for D.R.A.W Recruitment – the new company formed by the merger of Drummond Read Recruitment and Art//Work. D.R.A.W specialises in sourcing talent for the fine art, antiques and luxury markets. Supple were approached to tender for the project following their previous identity work for Art//Work, winning the project […]
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StorageCraft Unveils New Logo Design

Computer backup and disaster recovery specialist StorageCraft Technology has announced it has completed its rebranding with the official unveiling of a new logo design. The rebranding, which also includes the launch of a new website, is the latest move by the company as it aims to extend its global reach since being acquired by TA Associates in January. “The new website, content branding […]
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IC Design Creates Identity for U.S. Law Firm, Neifert Khorshid

London-based design agency IC Design has created the branding and identity for boutique law firm, Neifert Khorshid. The startup legal practice, headquartered in California, needed a strong and powerful brand identity to reflect the experience and expertise of its partners, say the designers. “We created a typographic marque that is supported by clean typography, a […]
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