TENA Gets New Logo and Packaging by Bulletproof

Global agency Bulletproof has created the new identity and packaging design for leading continence care brand, TENA. The agency was appointed to work on the project back in 2016 by Essity, the Swedish hygiene products group that owns TENA. The new look forms part of a repositioning exercise that aims to shrug off “the outdated […]
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MinnMed Cannabis Patient Centres Rebrand to ‘Green Goods’

U.S. cannabis company Vireo Health has announced that Minnesota Medical Solutions (MinnMed), the company’s subsidiary in the state of Minnesota, has changed its name to Vireo Health of Minnesota and its cannabis patient centres are in the process of being renovated and rebranded. The retail locations will now be called “Green Goods”. The company’s existing […]
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Straight Forward Design Brands New Memory Supplement from CocoaVia

Mars Edge has launched Memory+, a new product in its CocoaVia supplement range that focuses on boosting memory and brain function, with brand and packaging identity by Straight Forward Design. Memory+ is the first sub-brand to focus on a specific health benefit in CocoaVia’s portfolio of daily cocoa extract supplements that are designed to support […]
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Ragged Edge Creates New Look for Fertility Brand – ‘Mylo’

Fertility technology company myLotus has rebranded as “Mylo”, with design by Ragged Edge. Mylo’s ovulation tracker, which detects luteinising hormone in the urine, is claimed to offer users the tools and information that will optimise their chances of having a baby. Changing the name from myLotus to Mylo is said to have set the tone […]
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Electric Ink Rebrands as Stories & Ink

Robot Food has rebranded Electric Ink following a strategic shift online as a direct-to-consumer tattoo skincare brand. Alongside the change in business strategy, the UK-based branding agency says it saw an opportunity to reassess the brand, adding further depth to the original proposition and creating potential for wider growth. Electric Ink was founded on a […]
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Oh My Green Rebrands to ‘garten’

Oh My Green, a ‘concierge-style’ provider of healthy food to corporations across America, has announced it has rebranded to garten. In addition to a new name, garten is also debuting a new look and feel of the brand, new logo and marketing initiatives to support the launch. The idea for garten started in founder Michael […]
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Biotech Company Amabiotics Unveils Rebranding

Amabiotics, a global biotech company developing microbiome-derived medicine for neurological conditions, has announced that it is changing its corporate name to “Stellate Therapeutics”. Founded in 2010, the New York-headquartered company develops small molecules produced by human gut bacteria into what are claimed to be first-in-class personalised therapies for neurological diseases, including Parkinson’s and Alzheimer’s disease. […]
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