Clothing Brand Gant Reveals New Logo and Visual Identity

Clothing label Gant has unveiled a new logo and visual identity. The new branding is said to be an attempt by the company to reorient itself with prominent American collegiate group, the Ivy League. Founded in 1949 by shirtmaker Bernard Gantmacher, the brand’s button-down ‘Diamond G’ shirt is said to have become “synonymous” with the […]
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