Cadillac Launches New Luxury Car Subscription Service – ‘BOOK by Cadillac’

American carmaker Cadillac has launched what it claims is the first-of-its kind luxury vehicle subscription service. Dubbed “BOOK by Cadillac”, the service gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying. For a flat monthly fee of $1500, members will have app-enabled on-demand access to the latest premium trim […]
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CocoPro Gets New Logo and Packaging Design by Afterhours

Design agency Afterhours has refreshed the brand identity and packaging for CocoPro, a range of high protein coconut water created by a team of sports professionals and nutritionists. With the ambition to grow the brand from its roots in the specialist fitness sector to connect with a broader, health conscious audience, CocoPro tasked Afterhours with […]
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PB Creative Unveils Design for New Sports Nutrition Brand, ‘Be’

PB Creative has created the identity and packaging design for ‘Be’, a new sports supplement brand that has just launched in the UK, Europe and the US. Parent company Lifeplus approached the agency to create a new sports nutrition brand that would provide the company with an ownable and credible space within the UK, Europe […]
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Opel Unveils New Logo Design

Carmaker Opel has unveiled an updated logo design as well a new brand credo dubbed “The Future is Everyone’s”. The brand refresh comes just a few months after the German manufacturer, which sells its cars under the Vauxhall badge in the UK, was bought out from General Motors by France’s Peugeot-Citroën group for US$2.2 billion. […]
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Astronaut Alexander Gerst Reveals Logo for New Space Mission

ESA astronaut Alexander Gerst is returning to the International Space Station next year and has subsequently revealed his new mission name and logo: “Horizons”. Alexander is the first of ESA’s class of 2009 astronauts who will be sent into space for a second time, launching on Soyuz MS-09 together with NASA astronaut Jeanette Epps and […]
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Ubisoft Unveils New Logo Design

French video game creator Ubisoft has unveiled a new logo design. The refreshed mark represents the first change in the company’s logo since 2003, when it first introduced the ‘swirl’ design. The update sees the previous three-dimensional version transition to a flat variant that is not altogether too different from its predecessor. However, the change […]
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Detroit Pistons Reveal New Logo Design

The Detroit Pistons have unveiled a newly updated primary logo that harks back to the team’s glory days of the late 1980s. Virtually identical to the logo the “Bad Boys” teams sported during back-to-back championships in 1989 and 1990, the new badge retains the red, white and blue basketball symbol of the previous design, but […]
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