Ragged Edge Unveils New Look for ‘Applied Studio’ Architects

Integrated branding agency Ragged Edge has created a new brand identity for architecture practice Applied Studio, which was formerly known as PAC Architecture. The agency says it developed the new look around an idea dubbed “creative works”, which gave rise to both the new name and visual identity. “Applied Studio brings together exciting, emotive design, […]
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Safari Sundays Rebrands Amagansett Sea Salt

Creative agency Safari Sundays has rebranded Amagansett Sea Salt, including brand story, messaging, logo design, packaging design, and new product formulation. As the salt of choice for the likes of Eleven Madison Park, which is routinely voted as one of the best restaurants in the world, Amagansett Sea Salt is considered to be no ordinary […]
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Rakuten Unveils New Logos to Unify Global Brands

Japanese e-commerce and internet giant Rakuten has revealed a series of new logo designs as part of plans to unify its global branding. The rebranding coincides with the company’s 20th anniversary and with the launch of a new £47m a year shirt sponsorship deal with Barcelona football club. The new look includes a more compact […]
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Pentagram Rebrands U.S. Restaurant Chain, Tender Greens

Pentagram has rebranded U.S. restaurant chain, Tender Greens. With 24 branches currently in California, the business has undergone an identity overhaul as it plans to expand nationally in 2018. The refreshed look includes a new logo, custom font, mobile app, website, uniforms, packaging, and menus, as well as a restaurant redesign. “Tender Greens is a true […]
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Springetts Designs Range of Hot Sauces for World of Zing

Springetts Brand Design has designed a range of new hot sauces that have just been launched in the UK by London-based speciality food brand, World of Zing. “World of Zing challenged us to add more ‘zing’ to their brand. Our starting point was a new brand essence – ‘flavour beyond ordinary’. This idea was then […]
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Indiana Pacers Reveal New Logo Designs for 2017-18 Season

American basketball team the Indiana Pacers have officially unveiled the first phase of a brand refresh, built around a new platform dubbed “We Grow Basketball Here”. The updated look incorporates newly-designed white and blue uniforms, a new playing court, as well as two new logos – a state icon and seal for basketball in Indiana. […]
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Cadillac Launches New Luxury Car Subscription Service – ‘BOOK by Cadillac’

American carmaker Cadillac has launched what it claims is the first-of-its kind luxury vehicle subscription service. Dubbed “BOOK by Cadillac”, the service gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying. For a flat monthly fee of $1500, members will have app-enabled on-demand access to the latest premium trim […]
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