Louisville City FC Unveils Redesigned Logo

Louisville City Football Club has officially unveiled its redesigned logo, the outcome of an almost year-long rebrand process. The latter was triggered following a backlash from fans to the original logo that was announced by the club last December. Created by Matthew Wolff Design, the firm behind branding for teams such as Los Angeles FC […]
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Motor1.com Unveils New Logo Designed by Pininfarina

Global car news and reviews website Motor1.com has introduced a new logo designed by famed Italian automotive design studio, Pininfarina. The shape of the logo has been revised, specifically the square, which has now been replaced by a circle. The updated “.com” also includes the flag of each of the web magazine’s 10 international editions, […]
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Wigan Warriors Reveal New Logo Design

Super League club the Wigan Warriors have this week revealed a new badge designed “for the modern, digital era”. The new logo will feature on an all-new shirt that incorporates multiple shades of cherry red to create a graphic pattern, with black hoops and white trim. Also accompanying the new badge is a new strapline […]
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ViacomCBS Reveals Name and Logo for New Streaming Service

Media and entertainment giant ViacomCBS has revealed “Paramount+” as the brand name for the company’s upcoming global streaming service. The company’s transformed subscription video on-demand and live streaming service, CBS All Access, will be rebranded as Paramount+ in early 2021 as part of the service’s expansion to feature content from ViacomCBS’ portfolio of broadcast, news, […]
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Yale Marks 180th Anniversary with New Logo Design

Yale, one of the oldest, international brands in the world, and arguably the best-known name in the lock industry, has officially introduced an updated logo and identity. The new look, which has been designed by London-headquartered creative consultancy GW+Co, is said to be the result of year-long rebrand process that has been conducted in what […]
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Australia’s Commonwealth Bank Unveils New Logo Design

Commonwealth Bank has this week revealed its new brand identity and marketing campaign. For the first time in almost three decades, the Australian bank has also reimagined its ‘diamond’ logo, which, when it was first introduced in 1991, became the fourth logo in the bank’s 110 year history. Commonwealth Bank’s chief marketing officer Monique Macleod […]
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AmeriCorps Reveals New Name, New Logo

Global brand consultancy Brandpie has created a new visual identity and brand strategy for the Corporation for National and Community Service, the first major update for the government agency since it was created 25 years ago. Operating in the USA since 1993, the organisation will from now on be called “AmeriCorps”, although from a legal […]
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