Lotus Reveals New Logo and Wordmark

British sports car brand Lotus has this past week revealed a new corporate identity, complete with a refreshed logo. Specific design changes to the latter include a revised roundel as well as an all-new typeface for the wordmark. “We’ve looked back at the original Lotus roundel and thought about Colin Chapman’s philosophy – to simplify […]
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Football NSW Unveils New Logo and Brand

Football NSW, the governing body for football in the Australian state of New South Wales, has revealed a new logo and brand, in order “to promote the whole of football in NSW”. The overarching brand strategy and design was developed in partnership with Hulsbosch Design, the official branding agency for Football Federation Australia (FFA). The […]
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Straight Forward Design Brands New Plant-Based Gelato, ‘Gigi’

Gigi, a new plant-based Italian-style gelato, has just launched with brand and packaging design by London agency Straight Forward Design. Interest in plant-based eating is said to be soaring, and Gigi reckons it has come up with a gelato that is both nutritious and delicious. The branding and packaging therefore incorporates a mix of ‘health’ […]
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Mr B & Friends Gives Bristol City FC a Makeover

Branding agency Mr B & Friends has designed the new logo and identity for Bristol City FC. Following its successful rebrand of Bristol Bears rugby team in 2018, the agency was asked by Bristol Sport, the company that owns the Championship football side, to carry out the latest refresh. The club’s former crest was derived […]
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New ‘ALKIMI’ Cleaning Range Gets Branded by Bulletproof

Cleaning products manufacturer, Challs International, has partnered with the London office of independent brand design agency, Bulletproof, to launch ALKIMI, a new non-toxic cleaning range. The agency was briefed to create a new cutting-edge cleaning brand that would challenge the big chemical players with its cleaning power, while being kinder to the user and their […]
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Tech Firm One Planet Reveals Space-Inspired Logo

One Planet has revealed a new corporate brand that the U.S. tech firm says places “humanity at its centre”. The concept of the new logo and visual identity is said to have been inspired by the 1990 Voyager 1 space probe, where a photograph of the earth was taken at a distance of 3.7 billion […]
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Gulf Oil Reveals New Logo and Retail Identity

Gulf Oil has revealed plans to introduce a new retail fuel image, which includes a refresh of the famous petroleum brand’s round-shaped logo. Company bosses say the new look will appeal to the consumer’s eye thanks to brighter variations of the classic Gulf colours, a “friendlier” typeface, and “warm gradient sun imagery”. “Our consumers and […]
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