eSports Giant ESL Reveals New Logo and Identity

eSports event organiser ESL has revealed a refreshed brand identity, which includes a redesigned logo, bespoke typeface, and the use of a brighter colour palette. Originally founded in 2000, and formerly known as Electronic Sports League, ESL claims to be the world’s largest eSports company and currently operates high profile, branded international video gaming leagues […]
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Xe Currency Converter Gets New Logo Design by SomeOne

Branding agency SomeOne has created the new logo and branding for popular online currency converter Xe. Arguably one of the first businesses to be built on the internet, Xe started life in Canada in 1993 as Xenon Laboratories. Its currency converter was launched later in 1995 and it has since grown into one of the […]
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Mastercard Drops Name from Logo Design

Mastercard has announced that it is dropping its name from its logo “in select contexts”, as the famous credit card brand readies for a digital future where physical cards may not be so prevalent. The interlocking red and yellow circles, referred to by the company as the “Mastercard Symbol”, will now stand on its own […]
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Care Home Group HC-One Rebranded by Our Design Agency

Our Design Agency has rebranded care home provider HC-One, with the new look centred around a concept of “kindness”. Currently Britain’s largest care home operator, with 350 care homes under its management, HC-One was formed in 2011 following the collapse of the UK’s then-largest nursing home operator, Southern Cross Healthcare. Entrepreneur and doctor Chai Patel […]
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Crowd Brands New Business Management Platform ‘myAko’

Global creative agency Crowd has designed the brand identity for myAko, a new business management app developed specifically for the care sector. The new brand encompasses both visual and verbal dimensions, including social media assets, a website landing page and an animated launch video. “This wasn’t just a marketing project. Our role was to help […]
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PB Creative Imagines New Disruptive UK Dairy Brand

Design agency PB Creative has developed a new brand concept for a range of dairy products as part of this year’s Dairymen Supplement Creative Challenge, an annual competition organised by British magazine The Grocer. The latter challenged PB Creative to come up with a new idea for a range of ‘artisanal’ dairy products that would […]
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Football Federation Australia Unveils New Logo Design

Football Federation Australia (FFA) has unveiled a new logo and brand, to promote the whole of football in Australia. The FFA’s current CEO, David Gallop, claims the new look, which has reportedly been two years in the making, signifies football as the game for “all Australians”. “Our new identity opens the way to reposition football as […]
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