Brand Union Creates New Identity for Scania

Global branding consultancy Brand Union has revealed a new identity for Swedish truck and bus manufacturer, Scania. Created by the agency’s Stockholm office, the refreshed look features a modified griffin symbol as well as a custom typeface. Introduced in 1984, the outgoing griffin mark was created by Swedish artist Carl Fredrik Reuterswärd, best known for his […]
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Pentagram Brands ‘Period Equity’ in Fight Against Tampon Tax

Pentagram’s Paula Scher and her team have created the identity for Period Equity, a non-profit organisation based in the U.S. that is fighting to repeal the “tampon tax” on women. The design agency worked closely with Period Equity co-founders Jennifer Weiss Wolf and Laura Strausfeld to develop the identity. Scher decided to rename Period Equity, […]
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Rose Completes Branding for the English National Opera

Design agency Rose has completed the rebranding of the English National Opera (ENO). The new look includes a refreshed logo as well as a new marketing strategy and visual identity. The change comes after the Arts Council England announced plans to cut funding across the whole cultural sector in early 2014; the resulting cuts saw […]
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Port of Houston Authority Rebrands as Port Houston

The Port of Houston Authority will now be marketed as Port Houston, with the adoption of a new brand and logo design. For over a 100 years, the port has owned and operated the public wharves and terminals of the Port of Houston – said to be the USA’s largest port for foreign waterborne tonnage […]
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The Clearing Creates New Identity for Chef Tom Kerridge

The Clearing has created the new brand strategy, visual and verbal identity for two Michelin-starred Tom Kerridge’s retail range. Having started out in a Gloucester hotel kitchen, Tom has gone on to become one of the UK’s most recognisable TV chefs. He asked The Clearing to help build a brand that would encapsulate both his character […]
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European Olympic Committees Unveils New Logo Design

The European Olympic Committees (EOC) has unveiled a new corporate logo at the start of its 45th General Assembly in Minsk. It forms part of a totally revised look for the organisation, which is currently in the midst of a crisis following the arrest of its President Patrick Hickey; the 71-year-old Irishman has been charged […]
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Aussie Carmaker Holden Unveils New Logo Design

At a special business briefing event held at its Port Melbourne design studios, Holden has unveiled an updated logo design as well as a new brand and marketing campaign. The Australian carmaker’s marketing communications manager, Natalie Davey, said the company’s branding was getting an overhaul in order “to reflect a more modern and progressive feel”. […]
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