EBM Unveils New Corporate Logo by StormBrands

EBM, one of Pakistan’s largest domestic food manufacturers, has unveiled its first major brand refresh in over 50 years, designed by global branding agency StormBrands. The new identity design launches alongside EBM’s title sponsorship of Ad Asia, the continent’s largest advertising and marketing conference taking place in Lahore this week. Since its establishment in 1966, […]
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Milwaukee Brewers Reveal New Logo and Uniforms

American baseball team the Milwaukee Brewers have revealed a new logo and uniforms that will be worn beginning with the club’s upcoming 50th anniversary season in 2020. Designed in collaboration with Mississippi-headquartered agency RARE Design, the new logo is a modernised version of the team’s famous “ball-in-glove” logo that was first introduced in 1978. Subtle […]
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Paris Unveils ‘Art Deco’ Logo Design for 2024 Olympics

The official logo for the 2024 Olympics and Paralympics has been revealed, featuring the Olympic flame set within a gold medal. Both the emblem and custom-created typeface have been inspired by the Art Deco movement, which was at its heights in the 1920s – and it was in 1924 that France, and specifically Paris, last […]
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Port Adelaide FC Reveals 150th Anniversary Logo Design

Australian rules football side Port Adelaide has revealed a commemorative logo ahead of the club’s 150th anniversary in 2020. The logo is set to feature on both the club’s Australian Football League (AFL) and South Australian National Football League (SANFL) jerseys, with the former division host to the club’s senior team (who go by the […]
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Proton Gets New Tiger Logo as Part of Brand Refresh

Malaysian car maker Proton has revealed a new logo and tagline as part of a branding overhaul. The refreshed look comes less than two years since Chinese car giant Geely purchased a 49% stake in Proton from its parent company DRB-Hicom. The new identity will see the tiger emblem found on Proton’s car being updated […]
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Quantilope Reveals New Corporate Logo

Market-research analytics firm, quantilope, has announced a comprehensive design relaunch that includes a new logo and brand appearance. Doing away with the old ‘donut’ design, the company’s new mark is said to be based on a loop, and is further claimed to reinforce “the nature of a technology platform for intuitive, iterative work”, as the […]
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Lotus Reveals New Logo and Wordmark

British sports car brand Lotus has this past week revealed a new corporate identity, complete with a refreshed logo. Specific design changes to the latter include a revised roundel as well as an all-new typeface for the wordmark. “We’ve looked back at the original Lotus roundel and thought about Colin Chapman’s philosophy – to simplify […]
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