Life-Science Company Qlife Rebrands as ‘Egoo Health’, Reveals New Logo

Qlife, a Swedish company that creates and sells a personalised diagnostics platform for home blood tests to monitor health, has revealed plans to change its name to “Egoo Health”.

The newly adopted name references the life-science company’s patented Egoo technology, designed for point-of-care use and believed to hold significant market promise, particularly in the burgeoning ‘hospital-at-home’ industry.

The device, comparable in size to a coffee mug and controlled via an app, brings “laboratory precision into the comfort of your home”; it offers advanced blood-based biomarker testing, allowing patients to conduct their own blood tests and receive quick results.

“This name change represents a pivotal step in the company’s transformation into a more focused and streamlined organisation. The decision to adopt the Egoo Health name aligns with the company’s core product identity, addressing market confusion that has arisen from the use of multiple names,” says the Helsingborg-based business.

The brand refresh follows the Nordic company’s partnership with China’s Hipro Biotechnology, which will handle the sales, distribution, and production of Egoo Health’s products for the Chinese market, targeting over 14,000 hospitals across the country.

“For the founders it has never been an option not to continue our effort to bring decentralised blood testing into people’s homes. Egoo Health has been developed over the past five years and is today a highly competitive one-of-a-kind blood testing that delivers diagnostic data on-par with hospital testing,” comments Thomas Warthoe, CEO.

Source: Egoo Health