UNC Health Care Introduces New Name and Logo
North Carolina’s largest academic healthcare system, UNC Health Care, has changed its name and logo.
The organisation’s new brand identity, which encompasses not only the name and logo but also visual system and messaging, is claimed “to reflect a new focus, approach and commitment to transformational change”.
Headquartered in Chapel Hill, UNC Health, as it is to be called from now on, is comprised of 11 hospitals across 13 hospital campuses and hundreds of clinic locations from Hendersonville to Jacksonville.
“The new name and logo mark are symbolic of a commitment to the healthcare system’s transformation strategy. That strategy was developed to ensure our ability to care for the people of North Carolina as our customers adopt new technologies and expect a new kind of healthcare delivery,” says the state-owned hospital system.
“From a practical standpoint, the launch of UNC Health is an identify refresh, something the healthcare system hasn’t implemented in many years,” further explains chief communications and marketing officer, Lisa Schiller. “This refresh simplifies the system name and gives it a focused opportunity to ensure consistent, universal branding across the full organisation.”
Source: UNC Health