Creative agency Free The Birds has designed the new logo and packaging for Berocca, a brand of effervescent drink and vitamin tablets made by German pharmaceutical giant, Bayer. Established in 1969, Berroca is a well-known vitamin supplement that is readily available in most supermarkets, but the previous packaging design was deemed to ineffectively communicate the […]
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Opening a new chapter in a long and storied history dating all the way back to the beginning of the 20th century, the American Thoracic Society (ATS) has announced that it has completed a major rebrand. The latter includes an all-new, more prominent logo design as well as a refreshed mission statement, all of which […]
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COVID-19 testing and vaccine startup Curative is rolling out a new brand identity to support its national expansion and increase awareness of its offering. Having marked its first anniversary earlier this year, and with 1.9 million vaccines delivered to date, Curative has grown from a lab science start-up to a health services company with more […]
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Marinus Pharmaceuticals, a pharmaceutical company that specialises in the development of medicines to treat rare seizure disorders, has revealed its new logo and brand identity. The new look is said to be rooted in the company’s guiding principles of “commitment, innovation and community”, which are symbolised by three interconnected rings. “The logo represents a new […]
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Conran Design Group has created the logo and branding for newly founded healthcare company, Viatris. Having been born out of a pharmaceutical merger between Mylan and Pfizer’s Upjohn in late 2020, the new brand turned to Conran in search of a name and identity. The agency subsequently consulted on the brand strategy and logo development […]
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Pfizer has this month unveiled a new logo and identity, which represents the first brand refresh for the pharmaceutical giant in well over half a century. The refreshed logo is constructed of two interlocking forms that are claimed to reflect unity as well as the company’s two central ideals, namely, ‘passion for science’ and the […]
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European pharmaceutical company Polpharma Biologics has unveiled a new logo and corporate message as part of a rebranding initiative. The new identity reportedly comes after a year of “significant growth” at the Netherlands-headquartered company, which has brought its Utrecht research and development site, formerly Bioceros, and its Warsaw manufacturing site under the Polpharma Biologics brand, […]
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