American medical practice Summit Medical Group and CityMD, which is said to be the leading urgent care provider in the New York metro area, have announced a new brand identity and positioning that reflects the enterprise formed by their 2019 merger. The latter resulted in the creation of one of the largest physician groups in […]
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Global consultancy Brandpie has created the new visual identity and brand positioning for Matrix Medical Network (Matrix). The Arizona-headquartered company’s new look is centred around a newly articulated purpose that spans its portfolio of services; these newly defined lines of business are Clinical Care, Clinical Solutions, Clinical Trials, and Clinical Labs. Since 2000, clinician-led Matrix […]
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Conran Design Group has created the logo and branding for newly founded healthcare company, Viatris. Having been born out of a pharmaceutical merger between Mylan and Pfizer’s Upjohn in late 2020, the new brand turned to Conran in search of a name and identity. The agency subsequently consulted on the brand strategy and logo development […]
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Digital health platform Wellview has launched a brand refresh to its visual identity, including a redesigned logo and website. Founded in 2013, the Nashville-based company works with organisations throughout America to help them improve employee wellness, including guiding employees to the appropriate level of care for chronic disease management. Wellview’s health care engagement tool is […]
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Global agency Bulletproof has created the new identity and packaging design for leading continence care brand, TENA. The agency was appointed to work on the project back in 2016 by Essity, the Swedish hygiene products group that owns TENA. The new look forms part of a repositioning exercise that aims to shrug off “the outdated […]
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Healthcare analytics specialist Boston Health Economics (BHE) has rebranded, revealing a name change to Panalgo. The new moniker is claimed to reflect the American company’s “commitment to expanding the accessibility of trusted analytics across the healthcare ecosystem”. Panalgo’s flagship Instant Health Data (IHD) software, which is purpose-built for healthcare, is currently used by over two […]
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North Carolina’s largest academic healthcare system, UNC Health Care, has changed its name and logo. The organisation’s new brand identity, which encompasses not only the name and logo but also visual system and messaging, is claimed “to reflect a new focus, approach and commitment to transformational change”. Headquartered in Chapel Hill, UNC Health, as it […]
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