Design agency Offthetopofmyhead has created the new logo and identity for Cambridge University’s Boat Club. At the start of last month, three separate rowing clubs from the world-famous university, namely, Cambridge University Boat Club, Cambridge University Women’s Boat Club, and Cambridge University Lightweight Rowing Club, unified to become one new club – for both men […]
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North Carolina’s largest academic healthcare system, UNC Health Care, has changed its name and logo. The organisation’s new brand identity, which encompasses not only the name and logo but also visual system and messaging, is claimed “to reflect a new focus, approach and commitment to transformational change”. Headquartered in Chapel Hill, UNC Health, as it […]
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Oregon State University has unveiled a new institutional logo, mission statement and branding campaign. The new badge replaces the current orange “OSU” logotype that was created in 2003. However, the OSU athletic logo remains as it has been since 2013. On the new logo, a beaver (the state animal, as well as OSU’s mascot) sits […]
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Clothing label Gant has unveiled a new logo and visual identity. The new branding is said to be an attempt by the company to reorient itself with prominent American collegiate group, the Ivy League. Founded in 1949 by shirtmaker Bernard Gantmacher, the brand’s button-down ‘Diamond G’ shirt is said to have become “synonymous” with the […]
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