Sports Branding: Confit

Marcin Zasada is an independent illustrator and graphic designer from the city of Lodz in Poland. Confit meanwhile is a young company that produces sports clothing and related accessories. The name is a commixture of the two English words “convincingly” and “fit”. Akin to some of the major sportswear labels, the main objective of the […]
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AVA Guitars – Branding and Identity Design

Today we are continuing with yesterday’s theme of music-associated branding. AVA is a guitar company based in Oporto, Portugal, that makes high performance instruments for professional musicians. Design consultancy Pacifica™ was responsible for the naming and identity design. The studio, also based in Oporto, was established in 2007 by Pedro Serrão, Pedro Mesquita, and Filipe […]
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