SomeOne Rebrands American Restaurant Chain – TGI Fridays

SomeOne has created the new branding and identity for well-known American restaurant chain, TGI Fridays. Aesthetically, the rebrand, which also includes a name change to Fridays, harks back to the 1960s, with the business having launched in 1965 on the corner of New York’s 63rd Street and First Avenue. “We began with a full strategic […]
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SomeOne Rebrands Norwegian Telecoms Giant Ice.net

SomeOne has unveiled an all-new logo and identity design for Norwegian telecommunications company, Ice.net. Launched in 2003, the business initially started off providing wireless broadband services, particularly in Norway’s more rural and remote regions. More recently, as of June of 2015, Ice.net moved into mobile telephony thereby becoming a fully-fledged mobile operator, covering both private […]
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SomeOne Rebrands Estate Agent Yopa

SomeOne has rebranded Yopa, the online estate agency co-founded by Daniel Attia with members of the Barclay family of bankers, namely, Andrew and Alistair Barclay. Completed from brief to launch in only three months, SomeOne says it worked closely with Yopa’s in-house designers to roll out the new identity. “During the creation of the identity elements, […]
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SomeOne Creates Identity for Mobile Banking Brand, ‘Zapp’

SomeOne has created the brand and visual identity for Zapp – a new mobile payment system owned and developed by payments company VocaLink. Zapp enables people to make real-time payments using their mobile phones without having to share account information with third parties, which is said to make it more secure. “The brand world centres […]
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SomeOne Rebrands Southeastern Rail

Southeastern Rail is part of the Go-Ahead Group, one of the UK’s main public transport operators and runs train services in South East London, Kent and parts of East Sussex. It serves 550,000 customers every day on more than 2,000 train services. The existing brand identity for Southeastern was developed back in 2006, but with […]
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