Design Story: The New Philips Logo

Philips has revealed its new brand positioning, which includes the new tag line “innovation and you”. Accompanying the new brand line is the revised design of its well-known shield. The visual symbol, with its stars and waves, was first defined and registered for trademark in the Netherlands back in 1934. The stars represented the role […]
[READ MORE]

Personal Identity: Ayoob Ullah

Ayoob Ullah is a freelance graphic designer from Vancouver, British Columbia in Canada. Formed from the initials of his name, the acronym Au represents his personal brand identity. The overarching theme of the logo is the famous Golden Ratio. Ayoob has constructed and devised his design using the precise mathematical proportions of the “divine section”. […]
[READ MORE]

Logo for Web Designers: Owls

Owls is a small consultancy based in Krakow in Poland. As a creative studio with a strong focus on website development, the team like to envision themselves as design ‘super heroes’ for their clients. Ireland-based graphic designer Lukasz Kulakowski took up the challenge of crafting a suitable identity for the coders. Knowing how Owls are […]
[READ MORE]