Aston Martin to Revive ‘DBS’ Nameplate

Aston Martin has announced the re-birth of a famous name, which is set to be worn once again by the British marque’s upcoming flagship ‘Super GT’. First coined for the 1967 William Towns’ designed-model, the DBS nameplate has been a key part of the brand’s heritage for over 50 years. It was last used in […]
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Expedia Reveals New Name and Logo Design

Expedia Group, formerly Expedia, has announced that it has changed its corporate name from “Expedia, Inc.” to “Expedia Group, Inc.”. The name change is also accompanied by an updated logo design that sees the introduction of a small-case letter “e” as the brand’s central mark. It is believed the new logo has been introduced in […]
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Superfried Brands Wildlife Funds for the Leonardo DiCaprio Foundation

Design studio Superfried has created the branding for the Shark Conservation and Elephant Crisis funds – two animal preservation projects founded by the Leonardo DiCaprio Foundation (LDF) in partnership with other philanthropic organisations. Based in L.A., LDF was founded in 1998 by the famous Hollywood actor of the same name, with the goal of safeguarding […]
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Brabham Automotive Reveals Name of New Car

Revived British car brand Brabham Automotive has today announced BT62 as the name of its first project, which is most likely to be a high-performance supercar. Since 1961, when Jack Brabham and Ron Tauranac began designing and manufacturing cars, all Brabham vehicles have been given the prefix ‘BT’, in honour of the team’s founders, along with […]
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Houzz Unveils New Logo Design by Pentagram

Pentagram has created a new logo for Houzz, a globalised ‘inspiration’ website that caters to both homeowners and home improvement professionals such as interior designers and architects. The design refreshes the architectural “H” of the company’s original logo into an all-new symbol that is constructed with a sloping angle, which the designers claim evokes a […]
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VIDEO: Designing the New CUPRA Logo

A few weeks ago Spanish carmaker SEAT inaugurated its new CUPRA performance arm with the reveal of a specially created logo. Replacing the regular SEAT ‘S’, the new symbol, which is made up of two overlapping, symmetrical ‘C’s, will henceforth be worn as a marque badge by all of the newly-launched sub-brand’s car models. Designers at […]
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Electra Meccanica Reveals New Logo Design

Canadian car manufacturer Electra Meccanica has revealed an updated corporate logo that depicts an evolutionary design paying homage to the company’s beginnings as Intermeccanica. The latter, which was founded in Italy back in 1959, initially featured a bull on its own logo, and this new design is said to be an evolution of that original […]
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