Seattle Seahawks Unveil New Alternate Logo Design

American football team the Seattle Seahawks have revealed an all-new alternate logo design. Created by a graphic designer Kevin McCoy, the design process for the new logo is said to have taken over two months, and included several rounds, multiple revisions and a total of 36 logo proposals. “The first round was nothing but exploration […]
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SEAT Reveals Final Shortlist in Car Naming Contest

Alboran, Aranda, Avila or Tarraco. One of these four Spanish place names will designate SEAT’s future third SUV model, which will be going on sale in 2018. SEAT boss Luca de Meo made the announcement during his speech at this week’s Frankfurt Motor Show. For the first time in the history of the brand, the […]
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Audi Introduces New Car Naming System

Audi is adopting a new naming system across its car range that will see model designations being linked to power output instead of engine capacity. While the general names of the model series – from Audi A1 to Audi Q7 – will remain unchanged, combinations of two numbers will replace the various type designations previously used. […]
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Binghamton Devils Reveal New Logo Design

The Binghamton Devils have unveiled all-new logos and uniforms ahead of the 2017–18 season. Formerly based in Albany, where they were called the Albany Devils, the Devils recently relocated to New York’s Broome County, and are set to commence play in the American Hockey League (AHL) this coming October, where they will serve as the top minor […]
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SEAT Reveals Nine Names Shortlisted for New Car

Nine names, from a total of 10,130, have been selected by SEAT in the latest step of its #SEATseekingName initiative. The campaign was launched earlier in the year to find a name for the Spanish car brand’s future third SUV model, which will go on sale in 2018. The shortlisted place names, all taken from […]
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Volvo Teases Logo Design of New Electric Car Brand

Volvo has announced that Polestar, its performance car arm, is to become a new separately-branded electric car company. “Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments,” says […]
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Hyundai Reveals Name and Logo of New Car

Hyundai has revealed the name and logo of its new sub-compact SUV: The all-new Kona. The name continues Hyundai’s SUV naming strategy and is derived from the Kona district on the Island of Hawaii, or the Big Island of Hawaii as it is also known. “The island’s energetic image and unique lifestyle matches the all-new […]
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