Pininfarina Reveals Name of New Electric Hypercar

Italian coachbuilder Pininfarina has announced that its first ever car will be called the “Battista”. Named after Battista ‘Pinin’ Farina, who founded the world famous car design studio in 1930, the all-electric hypercar will be designed and hand-built under the watch of Paulo Pininfarina, Battista’s grandson and current Pininfarina chairman. Although a Fiat car was sold […]
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Nenking Group Unveils Logo of New Overwatch League Team

Chinese business conglomerate the Nenking Group has unveiled the name of its Overwatch League team – the Guangzhou Charge. The latter, which will represent a home region that encompasses the Guangdong-Hong-Kong Macau Greater Bay Area, will compete in the Pacific Division of the Overwatch League starting in the 2019 season. “We are the first eSports […]
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Contest: GM Is Building an eBike and Wants You to Name It

American carmaker General Motors is branching out into electric vehicles, including developing new products for the growing e-bike market. In point of fact, the company has this month revealed not one but two all-new e-bike designs – one folding and one compact. However, the products are currently without a brand, and so GM is now […]
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HIRENAMI Announces New Name and Logo

Video content management platform HIRENAMI has announced it has rebranded to vidREACH. The refresh includes a new logo design, messaging, website, and social media campaign. Describing itself as “an engagement platform for sales and marketing, training and coaching, customer success, and hiring”, vidREACH is a cloud-based Software-as-a-Service (SaaS) solution that enables, among other things, recruiters […]
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U.S. Insurance Giant Kemper Reveals New Logo Design

Kemper Corporation, which is said to be one of America’s major insurance providers, has announced an identity refresh. The rebrand encompasses an all-new wordmark, positioning and product line architecture. Ditching the gold colour scheme of the previous logo that was designed by Lippincott back in 2011, the new logotype is set in navy blue and […]
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Denomination Creates Logo and Packaging for True Water

Drinks specialist design agency Denomination has created the logo, identity and packaging design for True Water. A new fruit-infused spring water product launched by Australasian drinks company Frucor Suntory, True Water will initially come in two flavours, raspberry and lime. Made using real fruit extracts, it contains no artificial sugar or sweeteners. Denomination says it […]
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Lippincott Celebrates 75 Years of Historic Logo Design

When J. Gordon Lippincott, an engineer by training, joined forces in 1943 with Walter Margulies, an architect, the now-famous duo’s vision was to make their mark through experience and product design. Together they designed hotel restaurants, changed the silhouette of typewriters, crafted the interior of the U.S. Navy’s first nuclear submarine and architected the famous […]
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