Opel Unveils New Logo Design

Carmaker Opel has unveiled an updated logo design as well a new brand credo dubbed “The Future is Everyone’s”. The brand refresh comes just a few months after the German manufacturer, which sells its cars under the Vauxhall badge in the UK, was bought out from General Motors by France’s Peugeot-Citroën group for US$2.2 billion. […]
[READ MORE]

Fashion Branding: LDN

LDN of England is a British fashion label that specialises in making contemporary streetwear apparel. Creative agency Face, headquartered in Monterrey, Mexico, was hired to formulate the brand’s identity. The clothing company was specifically seeking a symbol that could be easily related to London culture, and at the same time appear appealing and timeless. Based […]
[READ MORE]

Sporting Identity: Golden Racket Award

Over the past few years Tour Tennis has emerged as a major player on Russia’s tennis scene. As well as publishing Tennis Weekend magazine since 2007, the organisation now also runs and coordinates the country’s largest amateur tennis tournament. In 2010 the brand duly inaugurated its first national tennis prize, named the “Golden Racket”. Moscow-based […]
[READ MORE]