Vivo Reveals Updated Logo and Branding

Smartphone manufacturer Vivo has unveiled a new visual identity, which not only includes a new company logo but also a bespoke brand colour as well as custom Chinese Language and English Language fonts. “Vivo has evolved from a follower to a leader in the tech and lifestyle industry,” claims Spark Ni, senior vice president of […]
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Bruce Mau Design Creates New Brand Identity for ASICS Tiger

Design firm Bruce Mau Design (BMD) has revealed a new brand identity for ASICS Tiger that it says brings a contemporary take on the company’s logo. “We wanted to evolve the core of the brand’s heritage. To achieve this, we designed a bold graphic type that can be broken apart and layered over images,” says […]
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Identity Design for Copenhagen’s ‘Hotel d’Angleterre’

The Hotel d’Angleterre was originally established in Copenhagen in 1755. After a full renovation and the reopening as a revitalised grand palace in spring 2013, the hotel wanted a new visual identity aiming at strengthening its position as a fashionable and cultural hotspot in the city. Building on 250 years of tradition, the revitalised identity […]
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