MINI Reveals New Logo and Branding

British carmaker MINI, which is owned by BMW, has unveiled a new logo design and visual identity. The relaunch represents the most significant update in brand identity since 2001, and coincides with the unveiling of the new MINI Clubman. A “flat design” 2D logo has been developed from the existing 3D logo. The new logo, […]
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Concept Branding for MINI ‘Electric’

French agency Plus Minus, run by graphic designer Audric Henri Dandres, has come up with this advertising and branding concept for British car icon MINI. Incorporating the Union Jack flag, the design has been conceived under the motto “GOD SAVE THE GREEN” – a nod to both the British national anthem and the famous song […]
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