Pentagram Designs New Logo for Houston Ballet

Partner DJ Stout and his team at Pentagram Austin have designed a new logo and identity for Houston Ballet. The reworked identity system is the first step in a process of rebranding the company, which was originally founded in 1955. The organisation previously used a nondescript logotype and didn’t have a recognisable mark as such, […]
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New York Auto Show Unveils New Logo, Brand Strategy

The New York International Automobile Show has launched a new logo and brand strategy, marking the most significant change in its visual identity since 2000 when the existing logo was re-designed to mark the new millennium. The 116-year-old New York City event, in 2016, runs from March 25 to April 3 at the Jacob K. […]
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