Pearlfisher Designs Branding and Packaging for Cadbury ‘Glow’

Mondelēz International, in collaboration with Pearlfisher, Air Innovation and Multi Packaging Solutions, has created Cadbury Glow, a new ‘premium’ gifting range. Pearlfisher’s work spans brand strategy, brand architecture, brand identity and graphic packaging design. Rory Fegan, Pearlfisher’s brand strategy director commented, “Cadbury is an iconic brand full of generosity, playfulness, optimism and pioneering spirit. As […]